Is this service a path breaking innovative move in the telecom sector?

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So how is Netcore planning to get the cash flows and margins moving? The business model for this vertical of Netcore is the subscription model, wherein, the subscription charges would vary between Rs.25 to Rs.85 on a monthly basis depending on the usage (where the Rs.85 package would enable the subscriber to get an unlimited subscription of this service; and the Rs.25 package would be similar to pay per view after an initial free limit).

Is this service a path breaking innovative move in the telecom sector? Well, the truth is that though it might look as a revolutionary step in the Indian context, in the firang lands, this has been around for quite some time. There are companies like Momail.com and Teleflip.com, which are the top two choices in the US and European markets. Uniquely, they offer the basic services of these SMS/email messages at no charge at all; and only some specific add-on services are charged to the subscribers. Even at the recent CommunicAsia show in Singapore, Yahoo, which has been loosing its share of late, unveiled its own e-mail-to-mobile initiative. This initiative would allow its users to have their Yahoomail copied as text messages to their mobile phones, and also give an option of sending brief replies to these mails. Yet, Netcore MD Rajesh Jain terms his Emergic mail2sms service as being a ‘Blue Ocean’ service [suggestively named after the HBR paper titled ‘Blue Ocean Strategy’, which hypothesized that there are enough new markets for new players to enter], wherein, there is presumably and evidently a huge customer base that will pay up for their service rather than investing a heavy amount in purchasing a Blackberry and related service.

Competition or no competition, the fact is that in the Indian sphere, it is only Netcore that is offering this service. However, there might be a few others who might plan to jump in at a later stage. These are also early days for the mass marketing of Emergic mail2sms, perchance the reason why Netcore has targeted the offering currently at only enterprise customers who are constantly on the move.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Top 8 for 2008! AWARDS

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Featuring those who won glory

A separate opinion poll was conducted using a structured questionnaire amongst 500 customers across 5 cities of Delhi, Mumbai, Bangalore, Chennai & Kolkata. The opinion poll was conducted to list the gadgets under the following categories based on the maximum number of votes received.

Best Gadget 2008
Nokia N81 8GB
Many compared this to its predecessors; but, memory power sure counts! Add to that its looks, and you have a winner.



Hottest Selling Gadget 2008
Nokia N-Series
Call it an N-Series hype that create sales for this Nokia product. But it sold! And is there anything else that counts?!


Most Aspirational Gadget 2008
Vertu Monogram
Style it has, and promises it makes; yet its the price that kills!



Most Desirable Gadget 2008
Apple MacBook Air
This slim lady sure knows how to make others want it bad, at a high price, of course!



Best Buy Gadget 2008
Microsoft XBox
Microsoft was serious when it said that it wanted to play with you!



Most Value-for-Money Gadget 2008
Blackberry Curve 8300
Being omnipresent comes at a price... Thankfully, humans can pay for it too!



Must Have Gadget 2008
Apple iPod
Music is the food of love... Hear and see it play on the iPod now! If you don’t have one, you’re probably Elvis himself; if you do, you’re a pure music lover!

MostOver-Hyped Gadget 2008
Nokia Sorocco 8800
It appeared to fall from the sky, and it fell bang on the earth below! It earned a name, just a name!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Now IIPM's World-Class Education... for everybody!!
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...

JVC KD-AVX2

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Technical Specification

DVD/ CD Receiver with built in amplifier (20W RMS/ 50W Peak); 3.5 TFT LCD built in monitor, with display of JPG images; 5.1 Surround sound decoding; 7 Band iEQ; XM & SIRIUS Satellite radio ready; Giga MP3 compatible ; Not iPod compatible; No USB port
PRICE: Rs.18,500
WARRANTY: 1 year

The JVC KD- AVX2 is a complete car entertainment system, which can play diverse formats such as DVD, CD/R and MP3 with ease. The motorised flipper of the header unit, features a unique 3.5 TFT LCD screen which can play JPG images as well as personalised pictures at the touch of a button. The product experience is therefore multi coloured and eye tempting, making the life at the wheel a revelation each day. Featuring XM & SIRIUS radio as well, the system has a capability to play JVC patented high storage disks.

Marketers’ delight: The product is designed for out and out ‘brag value’.

Tester’s note: Pros – Gives a futuristic touch to your auto interior. Excellent sound and visual quality. Con – Lacks sync with an iPod.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Now IIPM's World-Class Education... for everybody!!
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Dell XPS 420 (Quad Q6850)

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Technical Specification

Processor: Intel® Core™2 Extreme Quad Q6850; RAM: 3GB; DDR2 SDRAM; Graphics: nVidia GeForce 8600 GTS; HD/ Blue Ray Support: No/Yes

PRICE: Rs.53,000 without taxes

WARRANTY: 1 year (on-site)

The XPS 420 is powered by multi-core Intel processors and choice of graphics cards. It is designed to make work faster for complex digital media creating, editing and capturing activities. Girish Mehta, Director- Consumer Marketing, Dell India explains, “The XPS 420 is packed with sophisticated design and features which blend form and function with a focus on convenience.” Technically, XPS 420’s key strength is its capacity to create full copies of the Abode Photoshop Elements 6, Premiere Elements 4, and Soundbooth CS3 which are similar in spirit to the iLife Suite installed on new Macs.

Marketers’ delight: The CPU has a charger on the top for portable devices. Excellent for high-end gaming.

Tester’s Note: Pros – High-performance, terrific speed, and upgradeable option for gamers. Cons – Unsuitable for low-end price lovers, 1.5x slower than Apple iMac in media multi-tasking.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Now IIPM's World-Class Education... for everybody!!
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...