YOU CAN CALL HIM THE ‘AXE’L BEHIND OBAMA!

1500-plus IIPM students placed across the country with 44 bagging international offers

ARCHITECT OF MODERN POLITICAL ADVERTISING, DAVID AXELROD IS THE MAN CREDITED FOR OBAMA’S LARGER-THAN-LIFE IMAGE BUILD-UP

“If there’s anyone out there who still doubts that America is a place where all things are possible... tonight’s your answer.” As Barack Obama spoke these words on November 4, at the Grant Park in Chicago, Illinois, he crafted a notable moment in the history of the United States of America by becoming the first Afro-American President of the world’s most powerful country. The race was not easy for this man with a Muslim middle name. But what made his amazing feat possible were some perfect modern strategies devised by Obama’s long time friend turned Chief Strategist – David Axelrod. Having designed Obama’s campaign for the US Senate Elections in 2004, Axelrod’s camera had followed Obama like a sheep ever since, capturing all his public appearances. When Obama decided to contest for the Presidency, Axelrod was the first guy he hired for his team of strategists. With all the Axelrod accumulated footage, Obama’s first campaign was devised – a five-minute Internet video. “Throughout campaigning, Axelrod focused on Barack’s bio and people liked it,” says Rahm Emanuel, an Illinois Democrat. Axelrod’s personality-led strategy sold Brand Obama as an agent of change for the American people.

On the one hand, Axelrod focussed on building Obama’s image as a devoted family man, and on the other, as a well-read, confident leader. To win over racial prejudices, Axelrod roped in Paul Simon (an enterprising retired US Senator and a respected figure) to endorse Obama. But as luck would’ve had it, Simon died before the campaign shoot. Axelrod then convinced Simon’s daughter to appear in the commercial declaring that her father and Obama were “cut from the same cloth.” Axelrod also convinced Obama not to accept public finance for campaigning to avoid giving details of expenditure to the Election Commissioner. Obama raised close to $30 million in January alone and his total donations stood at $280,011,968 as on Oct. 15, 2008. Other approaches included community involvement, mobile marketing, product promotions, et al. Axelrod made Obama immensely popular with the youth by signing him up on social networking sites like Facebook, YouTube, MySpace, et al. “This enabled Obama to connect with all demographics of voters,” adds Emanuel.

As President-elect, while Obama will take on the task of getting the economy back on track; as his Senior Advisor, Axelrod will continue to polish his image in these turbulent times. As Obama said in his winning speech, “It’s been a long time coming, but tonight… at this defining moment, change has come to America.” God knows, that country needs it and how!

Savreen Gadhoke

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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The final ball...

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After having immodestly discussed events and people, let us talk about a company’s excellent performance for a change during times when the nation was counting goosebumps on its (sweaty?) forehead due to the ongoing slowdown. Yes, Hindustan Unilever Limited (HUL) has repoted four straight quarters of amazing growth, averaging 19%. In fact during the last two quarter results (with average net sales growth of 20%) were positively electrifying for HUL, and perhaps the best in over a decade! Tushar Bhattacharya, Sr. FMCG Analyst, FICCI comments, “Interestingly, the substantive price increases did not disturb the sales of HUL as most of their brands have a strong brand proposition, because of which the consumer doesn’t mind spending more.” While explaining HUL’s rosy 2008 performance, Harish Manwani, Chairman, HUL states, “We have sustained volume growth in a high inflationary environment and offset the cost management…”

Even when the world was stuck in a sandstorm, for HUL, the year gone by looked simply ‘Fair’ & ‘Lovely’. So much for Super Six #6. Truly, ‘what a ‘great’ year bygone, was 2008!

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Motor insurance gets a makeover!

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Fed up of those nasty problems that your car gives you everyday & that too all of a sudden? Then here comes a good news for you! First party motor insurance is all set to undergo major changes in India. The insurers are now planning to come up with policies that will offer another vehicle for the period for which the insuree’s vehicle is unavailable, for instance, getting repaired. Even, if the car is not replaced, the insuree will receive allowance to recoup the rental of hiring a car during that period. Insurers in mature markets like US and UK are already offering such policies. Now with IRDA allowing it in India, almost all the major insurers have started working on it. IRDA has also allowed a waiver of depreciation.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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The Jet-Kingfisher ‘deal’ has re-ignited the debate on how poor regulation leads to cartels and collusion at the cost of the consumer. By Aditi Prasad

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True! But the problems for these two players are largely self-imposed. Both Mallya and Goyal already knew the existing fuel policy of the government, yet they expanded faster than ever and expensively acquired rival airlines, Deccan and Sahara respectively. Route rationalisation was far from Mallya’s mind when he was busy re-painting Deccan’s planes with his Kingfisher red. Had he rationalised routes then, things would have never reached such a passé. Moreover, to stem their monetary bleeding, the two airlines could have as easily looked at other ways to raise capital (like selling their stake) instead of this hurriedly stitched alliance. “They are too clever to sell stake when valuations are low. Also, high interest rates are dissuading them from borrowing. So the only way out was to get together, reduce competition and eventually charge a premium from consumers,” points out management consultant Avinash Narula.

Section 10 of the MRTP Act, 1969, prohibits cartelisation in any industry and says it is a restrictive trade practice as it imposes an unjustified burden on consumers. So although belatedly, but the MRTPC woke up from its deep slumber and on October 17 ordered a probe into the Jet-Kingfisher tie-up. Yet, by the time, the commission submits its report (they are supposed to do so in 60 days, but we know our bureaucrats better) and suggests action; the two airlines would have possibly ridden over the present storm, with adequate customer money in their airbags.

Incidentally, last June, Google and Yahoo! had entered into a somewhat similar alliance globally. The alliance said that Google (with 80% share of the paid-search market) would supply Yahoo! (20% share) with search ads to supplement Yahoo!’s. Yahoo! would get a new source of revenue, while Google would get a new customer for its ad delivery service. But before the ‘deal’ could see the light of the day, antitrust regulators in the US got in the way, fearing that the deal may create a monopoly and lead to illegal price fixing.

The search giants’ lawyers may eventually win over antitrust hurdles, but unlike the Jet-Kingfisher ‘alliance’, at least someone took notice before the deal was signed and put a spanner in their works until further review!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
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IIPM’s 36th Glorious Year of Academic Excellence
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