Monday, December 27, 2010

TSI EXCLUSIVE: Sham of a Lab


IIPM Prof Arindam Chaudhuri on Our Parliament and Parliamentarians' Work

Unqualified appointees run Delhi's forensic facility, investigates Umesh Patil


From the Amar Singh phone tapping incident to the BMW hit and run case, from the Jessica Lal murder case to Shivani Bhatnagar murder, forensic findings have played a key role in nailing culprits in hundreds of such cases. Courts consider forensic evidence vital to the fate of a case. And courts take these evidences into consideration while delivering judgments. Needless to say, forensic reports can seriously change the fate of a case. In BMW case, accused Sanjeev Nanda got the breather when a forensic expert, an important witness to the case, maintained that the finger marks found on the steering wheel were not matching those of the accused. In the same way, Rahul Mahajan was let off because forensic experts recorded the statement claiming that the toxic substance recovered from Rahul's house was heroin and not anything else that would have increased the quantum of the punishment. These examples are enough to show how important forensic evidences are.

But today we raise a vital question. Are these so-called experts qualified to handle such sensitive cases?

Now imagine a scenario where the forensic expert conducting a DNA test has never known how a DNA strand looks like. Or the man doing the lie detector test has no expertise in conducting such tests. It might sound stupid or outright scary: anything but true. But the scariest part is that it is true. This is the story of the Delhi-based Forensic Science Laboratory (FSL).

Few weeks back, FSL had published an advertisement inviting applications for appointment of 36 senior scientific officers (SSOs) through the Union Public Service Commission (UPSC).

These openings were in different departments including biology, physics, chemistry, document and lie detection. The UPSC, in this regard, had published the advertisements in Employment News from February 28 to March 6. Under the qualification section, it was mentioned that an applicant must possess a Master's degree in the concerned subject with relevant experience of three to five years in the field.

However, TSI has found out that most of the appointees did not have the required experience where as a few of them went to the length of furnishing false certificates. The proof regarding the same is with TSI. The question arises that why doesn't the agency concerned conduct a thorough background check of the applicants for such important positions. And this is when none other than the UPSC conducts the examination. The interesting part is that the Delhi government's home department had categorically said in its communique that two of the applicants were not qualified for the post. However, the UPSC chose to ignore the communication and appointed them following interviews. They continue to work at FSL. In another case, some of the applicants had previously worked on daily or contract basis whereas FSL awarded them full employee certificates. Naturally, the role of FSL comes into question as well. According to documents in possession of TSI, it becomes evident how corrupt and irresponsible the appointment process has been for this Rohini-based lab. FSL was established in 1995. In the beginning, it was under Delhi Police. Later, it was shifted under the purview of the home department of Delhi government. It has seven divisions, namely ballistics, biology, chemistry, document, lie detection, physics and a photo unit.

The ballistics division takes care of investigations related to weapons of crime such as firearms, cartridges, explosives etc. The biology division takes care of liquids, skeletons, DNA and crimes such as rape and murder and helps in zeroing on the culprit. The chemistry division is responsible for all sorts of drug-related investigations and the study of viscera. The physics division comes handy in investigating hit and run cases, road accidents and investigating materials such as cement, sand, bricks, mortar and plastics. The document division investigates handwriting, typewriting, printed matter, seals, stamps, overwriting, age of documents, bank drafts, cheques, receipts, wills, affidavits, bail bonds, lottery tickets, agreement, passport, currency etc. Apart from this, cyber crimes are also investigated here. The lie detection division similarly takes care of polygraphy tests which help in corroborating statements of witnesses, plaintiffs and the accused. The photo unit division takes care of photographic evidences in general and photographic evidences of the scene of crime in particular.

In such a sensitive institution, a small mistake can turn an innocent into guilty and a criminal into innocent. But in complete disregard to the sensitivity of the matter, this institution has become an epitome of corruption and mismanagement. We are talking about a few candidates who not only submitted fake certificates but were singularly underqualified for the posts. However, these candidates were appointed in utmost disregard of the laid-out norms. Imrana applied for the post of SSO in biology division. Her experience certificate was accompanied by a certificate from Perfect Analytical Lab situated at Manish Twin Plaza, Sector 9, Plot No 8, Dwarka which vouched that Imrana has worked there for close to three years. The background check was done and she was appointed. However the reply to an application filed under the Right To Information Act (RTI) filed in this regard states that the Perfect Analytical Lab that issued the experience certificate to Imrana does not exist. MCD, in its reply, has said that there is an apartment complex at the address mentioned. Similarly, another applicant, Loktongbai Babito Devi, also applied for the post of senior scientific officer in the biology division. She submitted an experience certificate from FSL, Manipur, where she claimed she worked from the year 2002 to 2004. She was promptly interviewed and appointed for the post. However, an RTI application filed in Manipur, FSL, found that no such individual has ever worked there.

In the same division, Sunita Suman was also selected as a senior scientific officer. According to the documents submitted by her, she claimed she worked in the chemistry division of the same FSL as scientific associate on a contract basis. In her application, she said she worked as scientific assistant. FSL on its part issued two experience certificates and both of them were issued on the same day. Both of them had the signature of director V. K. Goyal and both of them had the initials of investigating officers. Now the million dollar question is why did the UPSC ignore these facts.

According to the sources in FSL, Sunita Suman was in contact with Professor O. P. Ahuja of Punjabi University, Patiala, who was a member of the interview board. She apparently knew Ahuja from her student days in Punjabi University and was fully aware that he was in the interview panel. It is necessary to mention here that the names of members in the selection board is kept secret.

Similarly, in the chemistry division, there are applicants who provided wrong information and furnished fake certificates of experience. One Subodh Kumar Pol does not even posses a Master's degree in the relevant subject and neither has he any experience in forensic science. But he was selected as senior scientific officer in the chemistry division. Amit Rawat was also appointed as SSO in the chemistry division but his experience certificate says he was working as a scientific assistant in the biology division. Similarly, Bharti and Kanaklata were appointed as SSOs in the chemistry division even though both of them have no experience in forensic sciences. And they are not alone. There are several SSOs who have no prior experience in forensic sciences but are employed at FSL.

Hilariously, one applicant for the post of SSO in the lie detection division, Aruna Misra, showed experience of working at five separate places. But she attached merely three certificates one of which is from FSL, Rohini. According to the document, she worked at FSL from January 12, 2007 to February, 19, 2009. But according to RTI, the division was closed in that time period. Naturally, it appears that these applicants were appointed without doing any background check whatsoever and that their documents were never authenticated.

The document division is no exception. One Vijender Singh was appointed as SSO in the division whereas his experience certificate states that he previously worked at Rohini FSL as scientific assistant in the physics division.

In another revelation, it was found out that in 2009, Mukul Koranga, deputy secretary of the home department of Delhi government, sent a letter to the deputy secretary of UPSC, P. P. Haldar, stating that two SSOs in the physics division, Shanker Singh Badwal and V. Lakshmi had no experience in the concerned fields as they had previously worked in the ballistics division. However, even after such clear communiques, both these officers continue on their posts.

In a reply to an RTI application, the Delhi laboratory stood its ground and said that there has been no discrepancy in the selection process and that documents of all the candidates were thoroughly checked. However, this can not be true as withholding information or providing wrong information leads to automatic disqualification of a candidate. Such cases are referred to the Central Administrative Tribunal but nothing of that sort was ever done. Horse's mouth

A K Gupta, former director, FSL DelhiA K Gupta, former director, FSL Delhi

In any kind of investigation, what is the importance of a scientific expert's findings in the court?
A court counts report of an expert as a very strong evidence.

You have worked as a document expert. Can an expert in physics work as a document expert?
No, how is it possible? Both departments are different and they have different functions.

Whose role is most important in appointment of an SSO?
The UPSC's role is most important because only the UPSC selects candidates and then the home department of Delhi government and FSL regularise them.

Who is responsible for checking the documents submitted by applicants before recruitment?
The UPSC and the home department are both responsible because the UPSC is responsible for selection of candidates and the documents are verified by the home department officials.

Does an FSL director know who all are working there, which posts they hold and which department they belong to?
It is obvious that the FSL director will know about the employees working in his facility.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Thursday, December 23, 2010

Castaway: An island's plight


IIPM Prof Arindam Chaudhuri on Our Parliament and Parliamentarians' Work

The river island of Majuli in Assam is buckling under the recurring onslaught of floods and erosion. Would it be too late before we wake up to revive this pristine hub of nature, wonders Pranab Deka'

It's the same old story. As the monsoons come to Assam, there resurfaces news and concern for the world's largest river island Majuli (which has now reportedly lost its 'largest' status to Brazil's Amazon island). Regarded as a holy centre of Baishnavite movement founded by Srimanta Sankardev, one of the leading exponents of Assamese culture and literature, Majuli is famous for its Satras or centres for spiritual and cultural learning. There are 22 such centres in Majuli now. But Majuli is not devoid of its woes. Geographically, its situation is such that every year floods and erosion caused by the mighty Brahmaputra eat away a remarkable portion of its land. Now Majuli is reduced to half of what it used to be. It even failed to get the world heritage status owing to the state government's apathetic attitude. To top it, the government of Assam and the Brahmaputra Board are still busy passing the buck of responsibility to save Majuli from the yearly ordeal.

It is the people who love Majuli and wish to preserve its unique heritage who are passionately working away for its conservation. 'The Brahmaputra Board is merely taking some temporary protection measures to save Majuli,' says Manoj Bora, a local social activist. 'We demand the construction of permanent rock spurs round Majuli, but the Board wants to get away by constructing some wooden pickets in some places. Besides, the board plans to start its work in the rainy season which is not workable,' he added.

The people of Majuli are losing their agricultural land every year and are forced to live on the streets and by the dams temporarily. The Satras of Majuli had also to be relocated following threats of erosion. 'The government is arranging land for the Satras in other places in the state. But what about the local people' wonders Demi Gum, a renowned poet and local resident of Majuli.

Though Majuli remains synonymous with Satra sanskriti ' as centres for practice of classical arts such as Borgeet, Ankia Bhawona, Satria dance, mask making etc. ' there is more to Majuli beyond the Satras. It is also home to many unique tribes of Assam like Mishing and Deuries, who are known for their closeness to nature and traditional lifestyle. 'Majuli can become a major tourist attraction if we showcase the unique tribal culture of this area to the rest of the world. With its natural beauty and geographical uniqueness we have so much to offer,' says Haren Narah, a local entrepreneur who runs a Mishing heritage cottage in Majuli named Mepo Okum. Ravaged by annual flood, backwardness and government indifference, Majuli might find recourse in tourism, but the conflict between development and conservation is likely to stay. 'We are opposing a government plan to build a bridge over Brahmaputra to Majuli from Jorhat. We fear that it will open up Majuli for other activities and Majuli will lose its uniqueness and tranquility. People visiting Majuli are excited by the boat journey to reach here. The government should thus take steps to develop the boat and ferry service instead of constructing a bridge,' say Demi Gum and Haren Naharh.

'We want government to give us geographical security, without which we cannot survive. People of Majuli are used to annual floods; our lifestyle is adjusted to it, but our biggest threat is erosion. The river is changing its course and Majuli is a delicate eco-system. Everybody should look for a conservation effort sustainable over long term,' says Manoj Bora.

There are notable efforts including petitions, seminars, demonstrations and delegations in process for Majuli's future. Arun Sarma, an ex-MP from Assam raised the issue in Parliament too. Eco-tourism can prove to be saviour for a region that is nature's very own lair. Whether Majuli gets World Heritage status or not, the onus to preserve this fragile eco-system is a matter of survival, and not of choice.

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Saturday, December 11, 2010

CHENNAI REHABILITATION: No more begging bowls


Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

Chennai launches drive to rehabilitate beggars

Chennai has unrolled a visionary programme for the rehabilitation of beggars. From June 6, those begging in common places in the city will be caught and sent to rehabilitation and protection centres with the help of NGOS. Last month Chennai corporation identified some 451 beggars. Out of them 179 persons were mentally challenged. Then they were admitted in hospitals for treatments. Chennai Mayor M. Subramanian is spearheading the campaign.

Commissioner of Chennai corporation Rajesh Lakhoni told TSI that they are identifying beggars in main places of Chennai. 'Till now we have identified thousand beggars. They have been categorised into five groups: old aged, physically challenged, mentally challenged, healthy but socially deprived women and mothers begging with children. They will be rehabilitated soon.' According to the drive, old-age persons will be admitted in government homes for old aged and will be given food and medical help. Those who are healthy will be given employment opportunities. There are plans to give education to children also. The homes run by social welfare department will be used for this purpose.

Some eighteen NGOs are girding up to take part in this programme. Also, Lakhoni said the corporation will rope in police to stop beggary in the city. Of late the city has been swarmed with beggars. Begging rackets were also busted. Cases have been reported of women administering sleeping pills to children. That is why the government this time is serious to address the issue.

Kakkum Karangal, an NGO, that supports the drive of Chennai corporation is ready to help the old aged and women. 'We told the corporation that we will provide food, medicine and housing to old aged and women,' said Gnanaraj, founder of Karangal. John Milton, co-ordinator of Karunalaya, another NGO told TSI that they are also willing to assist the corporation in their drive by giving children education free of cost.

But some members of the civil society are not happy with the corporation's move. A Chennai-based writer and social sceintist, A. Marx, is opposing the move. Marx, who was part of a fact-finding team that studied the conditions of beggars in the city, criticised the corporation for its drive against beggars. 'First, Chennai corporation Mayor talked about a beggar-free city. Then he said that mentally challenged beggars will be rehabilitated. But only professionals can handle them. Is the corporation prepared for it?' he asked.


An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Monday, November 22, 2010

Extreme action zone ahead


IIPM Prof Rajita Chaudhuri: The New Age Woman

Chris ‘CP’ Pfeiffer is a gladiator on wheels. The World Champion (2003, 2007, 2008, 2009) Stunt Rider plays out on asphalt every leather-loving guy’s wildest bike fantasy. Recently back home in Germany, after an India tour, the ace biker reminisces about the experience, among other things to Indira Parthasarathy...
INDIRA PARTHASARATHY

You had the Indian audience eating out of your hands – and not just when you did the no-hands wheelies... How do you sum up the experience?
The crowd response was amazing! I’ll never forget these shows!

Was that the BMW F800 R Chris Pfeiffer Special Edition bike you were performing on? Which is/are your favourite machine(s) to stunt-ride on?
Yes, it was. And it is also my favourite.

MotoGP legend Wayne Gardner had mentioned something like what you maintain: the “united with the bike” experience. Can you elaborate on the ‘one with the bike’ feeling?
If a bike really fits your riding style, you’ll do best to be united with the bike while riding it on the edge. Difficult to explain… all controls have to be in perfect position and work exactly like you want it. Then you are not just sitting/standing on a bike – you sit/stand on it and feel good because the bike is perfectly controllable.

On a normal traffic jaunt with the bike, how do you resist the temptation to break into stunts?
It is no problem. Riding is riding and stunting is stunting. All in its proper time…

What specialised modifications are required for freestyle biking?
A handbrake for the rear wheel, maybe some mods on the engine to make sure that it gets oil in long wheelies. The rest are details that every rider individually builds.

Which was your toughest Championship win?
The last (Indoor Streetbike Freestyle) World Championship in 2009. I had diarrhoea and felt weak. But somehow I made it.

You are real survivor material, as was evinced by the way you made your comeback after the horrible accident in the 90s during the Guinness Record shoot. How did you fight off the jitters to get back on asphalt after an incident like that?
I was very motivated to get back on the bike, also a bit scared that I’ll lose my trust in brakes because the cause for this accident was a brake problem. But I had no mental problem. I check the brakes very often now.

Bunny hops (long jumps) involve other people. How do you bring yourself around the idea of risking other lives, and how do you prepare for it?
Well, the jump does sound crazy but it (the record long jump without a ramp over 33 people lying next to each other) was safe after all the preparations for more than six months. But still I’d not do it again.

Which stunts are Chris Pfeiffer inventions?
Touch ground wheelie circles, Side stand off, The CP Jump, 360 Ground (360° turning during the ride). Extreme action zone ahead Very briefly, your thoughts on

The underground (illegal) status of drag/street racing: Racing and Freestyle (stunting) has to be done on special areas (tracks)

Cars : Four-wheels move the body, two-wheels move the soul, ha ha!

Motocross (MX), enduro or trials: I love stunting most, second Hard Enduro, third Trial, fourth MX.

Don’t mind riding pillion with : Definitely prefer to ride myself on bikes.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Thursday, October 21, 2010

Bright students venture out for higher education


IIPM B-School Detail

Brain drain

Assam has been witnessing a considerable rate of brain drain in the last five years. Most of the bright students, who secured good marks in the board exam, are going to other states like Delhi, Bangalore and Maharashtra in pursuit of higher education.

According to some students, the primary reason for this exodus is the scarcity of seats available in local universities, engineering and medical colleges. The state has four universities two of which are Centrally owned, six government institutes of business management, two engineering institutes of national repute and six government institutes of science and technology. But all these have failed to enroll the huge number of higher education aspirants from the state.

Rakesh Dutta, who secured 80 per cent marks in the higher secondary level exam in the science stream this year, told TSI: “I will go to Delhi and take admission in any engineering colleges there. In Assam there are only three engineering colleges. Even if I get admission here, I won’t get the opportunity to prepare for competitive exams. In Delhi I have a better chance. After completing B.E, I will sit for the reputed Indian administrative service”.

Another student Saurabh Jyoti Hazarika, who passed higher secondary in 2010, also wants to go to Delhi for higher studies. “Job opportunity is nil in the state. Even government jobs are difficult to get. Moreover, to get it we have to pay money as bribe. The multinational companies also recruit outsiders. So, I have decided to go to Delhi,’’ he said. Hiranmoy Pathak, a lecturer of a junior college of the state, said: “Greater employment opportunities outside Assam have encouraged students to go outside the state.”

A large number of students are moving out from the state because of the lack of adequate infrastructure. The only way out is that the government spends more money in improving the education system.

Monalisa Gogoi

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Tuesday, September 21, 2010

LOCK, STOCK, CLICK AND BUY

eBay made its India foray with the takeover of 5 year old bazee.com in 2005 and has since then relied largely on multimedia advertising on the internet. However, this is the first time that this net giant is charting a completely new route through virgin waters. According to Mohamed Rizwan, Senior Creative Director, Wieden+Kennedy, a part of the creative team that worked on the campaign, “The brief was to promote eBay as a shopping destination where you get a wide range of top quality products, great deals and the ease of paying safely through a credit card. The ads communicate this in a funny, over-the-top manner in the form of a DD-esque call-in show ‘The eBay Way’ where callers are told the benefits of shopping on eBay, regardless of their problems.” However, cracking the Indian consumer conundrum won’t be easy. There are a plethora of factors that compound the complexity so evident in a rapidly transitioning Indian consumer space. Firstly, Indians are the best bargainers in the market and getting the best deals on the internet without having a chance to bargain face to face especially for used items might seem deterring to prospective buyers. Secondly, with regards to goods, Indians almost always, ‘touch’ and ‘feel’ and then buy. Though attitudes are changing, it will take a lot of time before consumers can buy high involvement products like mobiles, laptops and household appliances on eBay. As K. J. Singh, co-founder and CEO, Evolve Brands says, “For start, it should get offline as well and should have some availability in the malls where the customers go for shopping. Most of its target segment which is online also shops offline and needs to get a mindshare when offline and therefore the branding in the cluttered market is important also in case there are some offers which could be informed offline and executed offline.”

The third factor critical to the fortunes of eBay will be the variety of choices in the deals it provides to the customers. But on this, Muralikrishan B, Director, Marketing & Product, eBay India, asserts, “One of eBay India’s key advantages is the wide variety of products available – ranging from mobiles to necklaces, digital cameras to salwar kameez, diamond rings to laptops etc. The audience that comes onsite appreciates the variety and we are seeing good traction across categories as a result of this campaign.” Finally, online transactions are still perceived as a fodder for fraud by many Indians and it won’t be easy to break the taboo. Despite the fact that the campaign itself highlights the safety feature in its punch line, the starting point for the company would be to attract more and more hits to the website and slowly create the buzz through more outdoor events, follow-up TVCs and offering attractive pricing for different product categories.

However, leading brand analysts in the country do not seem to be resonating to the company’s tunes. While some have labelled the presence of Dr. Puri and Komal Singh as the uncle and aunty just pushing people to eBay, others are more sceptical of the campaign’s ability to eventually lead the visitor to actually buy from just being a casual visitor. Leading brand analyst Harish Bijoor, CEO, Harish Bijoor Consultants adds on a harsher note, “I do not believe this current spate of e-bay advertising is going to build anything much for it. I am personally not convinced that the set of retro-creatives do anything to the brand at all. At best, it causes for a perk-up in the awareness scores for the brand. I do not believe the campaign is efficient enough on the counts of building interest in the portal, stoking desire to visit and finally creating action of the actual buy.” However, how joyful will eBay’s India journey be would be clear in the coming months. If it is, it would be a marked shift in the attitudes of Indian consumers. If not, Pierre Omidyar might just realize that there are not many takers in India for broken lazer printers (the first ever product sold on eBay).

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Friday, July 30, 2010

Of Knights and Goddesses...

It is the name of an American anti-aircraft missile system. It is also the name of Poland’s famous literary award. Above all, it is one of the most depicted image on all Greek coinage and formed the design for the legendary Jules Rimet Trophy, given to the Football World Cup winners till 1970. And, as a footnote, it is also the name of a company run by a knight. A company that lives and breathes just three words - “Just Do it”. The name is Nike, the Greek goddess of victory and the knight is none other than Phil Knight. And the three words have become the most enduring words in modern sports history, thus paying true homage to the mighty goddess.

The genesis of this adrenaline pumping phrase is today part of Nike lore. It was the beginning of the hey days of the health and fitness mania that had gripped US in the late 80s. The age of aerobics was in full swing and Nike was loosing ground fast to arch rival Reebok (derived from the name of an African antelope) which had gone leaps ahead in aerobic footwear. In a meeting of some Nike employees with the company’s ad agency Wieden and Kennedy executives of the agency’s founder, Dan Wieden, impressed by Nike’s can-do culture, suddenly remarked, “You Nike guys, you just do it.” History was about to be created. Wieden got hooked to the words “ Just Do it” and realized that it was not the shoe but the attitude that defined the person wearing it. A person of all ages and both sexes.

Instead of the customary 18-40 age group, the first “Just Do it” spot debuted July 1, 1988 and featured a 80-year-old distance runner Walt Stack. Then came the TV and print ads that used clever lines and catchy music sporting multi-sport athlete Bo Jackson egging on people from every walk of life to ignite their inwardly focused competitor. Nike’s share of the domestic sport-shoe business soared to 43% from a flailing 18% while its sales rose to $ 9.2 billion in ten years by 1998 from the 1988 figure of $ 877 million when Reebock had taken over as the leading sports shoemaker for the first time. Nike spent $300 million on overseas advertising alone. Not just Bo, Nike also featured sporting icons like John McEnroe and Michael Jordon. The eight letters did to the fitness hungry crowd of the 80s and 90s what Beatles had done to the hippies in 1960s. In the end, Nike itself had a renaissance and the slogan became the one of the greatest marketing feats ever achieved in history.

Anchal Gupta

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Tuesday, June 22, 2010

The runaway growth in motorbike sales over the last few years in India has a niche player hungering for a larger share of the pie. By Pawan Chabra


IIPM makes record 10,000 placements in five years

They never cared two hoots about competition, did not encourage scantily clad babes in their ads and barely batted an eyelid before blithely including a comparison with a tractor in their feature list. Obviously, Eicher Motors’ Royal Enfield has had much more going for it than the sheer deep thump of its rakishly upswept silencer. The downside has been that even as Bullet’s cruiser imagery sells 45,000 bikes every year, Hero Honda makes hay in the commuter segment with unit sales crossing 35,00,000 annually. Sure, one should not compare – after all, bike enthusiasts worship the ground that the stylish Bullet walks on, while Hero Honda is merely a convenience for your daily office-goer. Siddhartha Lal, MD, Eicher Motors agrees, “We have no comparison with mass manufacturers. Royal Enfield riders use their bikes for purposes beyond commuting.”

But quiz Lal a little further and you realise that some changes in existing strategies at Enfield are in order. The niche bike brand, which has sold a meagre five lakh units in its 56-year-old history in India, is now targeting a bullish figure of one lakh annual unit sales by 2013. Explaining short-term targets, Lal says, “We are planning to touch 50,000 unit sales in 2009 (targeting a 15% rise year-on-year), followed by a target of 60,000 for 2010.” Already plans are in place for a Rs.65 crore investment over the next three years at its Chennai plant to double production capacity. Question is, can this planned doubling of sales turnover by 2013 be possible without tapping at least a little into the mass markets, presently dominated by Hero Honda, Bajaj and TVS? But the dilemma then is, will the Bullet come down a few notches from its cruiser positioning or is there more method to this strategy?

Company insiders are at pains to point out that their new ambitions can be achieved without any dilution in brand equity. “We have been able to sell whatever we manufacture and almost all our models have a waiting list,” explains R. L. Ravichandran, CEO, Royal Enfield. Clearly, Bullet’s established aspirational quotient amidst the Indian consumer is fuelling the ambitions of this bike company. Not putting all its eggs in the domestic market only, Enfield is also working on increasing its already expanding global reach. Its ventures in various developed markets are already a success. “We are exporting 5% of our total sales now. But we will take that to 15% over the next three to five years,” vows Lal.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON

IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Wednesday, June 02, 2010

Buying on A ‘second’ thought...

The optimism of the giants is well supported by the handful of facts and figures. The size of the used-car market in India is estimated at about 10 lakh units per annum, and it is largely fragmented and unorganised. Going by experts claim, the share of the organised market in this segment is just 10% while the balance is shared by unorganised dealers (30%) and the biggest threat to the organised sector, personal dealings between the buyers and sellers (60%). Shashank Srivastava, CGM-Marketing, Maruti Suzuki avers, “The second hand car dealers are not the only threat to the certified pre-owned car dealers as most of the transactions happen on one to one basis.” However, the top honchos of the industry, like Jagdish Khattar, the ex-MD of Maruti Suzuki and CMD of Carnation Auto, expect the organised pre-owned segment to grow in leaps and bounds in the time to come. Set to try its luck in the arena, Khattar’s Carnation, which started a pilot project of selling used cars in Mumbai in August this year, is now all set to enter destinations like Cochin and Hyderabad by the end of this month. Khattar points out, “Awareness is only and the biggest challenge that I see in the used car segment. But as time will pass, the awareness will automatically increase among the buyers.”

However, the problem for the local pre-owned car dealers doesn’t end here. J.D. Power’s Used Vehicle Market Report revealed that the Internet shopping has reached parity with visits to dealer lots as the primary method for buyers to locate used vehicles globally. The report went further to find out that the percentage of used-vehicle buyers (in the US) dependent on Internet to locate vehicles for sale has increased from 40% in 2008 to 46% in 2009. “Internet shopping provides prospective buyers with the opportunity to search through enormous amounts of specific vehicle information without even leaving home, allowing for a more efficient medium of matching buyers with unique used vehicles in the market. In light of this, dealers should expect the Internet to continue to increase in importance among used-vehicle shoppers and adjust their online presence accordingly,” says Arianne Walker, Director- Marketing, J.D. Power and Associates. But does the situation in India show any such trend? Well, looking at the number of automotive websites like Carwale.com, Gaadi.com, Indimoto.com et al that are mushrooming thick and fast, expectations are high that soon the Indian pre-owned car industry will follow the western trends. Affirms Udit Bhandari, CEO, Indimoto.com, “The usage of websites for purchasing vehicles is increasing very fast in the country and I believe it has a lot of potential.”

Indian market, as said, is very different and versatile in the manner it operates. Today, the Indian consumers have moved an inch away from the conventional local car dealers towards the organised players, but when it comes to meeting the global trend, well the day is still far away. Someone has rightly said, ‘In the US people drive from the left, in India people drive on what’s left.’ Unlike the US, there is a dearth of websites like Kelly blue book in India (which provide fair valuations for the pre-owned cars) providing local dealers an opportunity to play foul. Also there is always a high possibility of mileage tampering due to the lack of a centralised database. Still people like Aryan do not subside the idea to peep at the neighborhood used car dealer’s collection before they buy one. Common guys, at least give some value to what is called an authentic warranty by the authorised dealer!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Tuesday, May 25, 2010

POWER OF INNOVATION

It’s no mean feat to connect with rural consumers, but with ‘Jalsa’ and ‘ChotuKool’, Coca-Cola & Godrej have accomplished the task with ease

It’s not a cakewalk to think out-of-the-box and companies are aware of this harsh reality. But, if chiseled intelligently this bitter task can turn out to be a sweet verity for a company and that too without even an iota of doubt. Don’t agree? Ask Coca-Cola India and you’ll come to know that how through a unique consumer engagement initiative named ‘Jalsa’ this soft drink major has slotted its rural balls in the right net. And all that it took to accomplish this heavy duty chore were just few shows!

The company had organised shows (with an audience base of around 15,000-20,000) in small towns and villages of Uttar Pradesh and Bihar last year to connect with the locales. Based on a local “Folk Fare” narration through dance, poetry and plays, the show had professional dancers performing live on popular Hindi and Bhojpuri songs and the show generally lasted for about 2-3 hours. Interestingly, the company did all its advertising through an auto rickshaw, just three days prior to the event.

Moreover, in order to participate in ‘Thums Up Jalsa’ the consumers had to purchase a bottle of Thums Up (For instance, Coca-Cola gave one free ticket with every RGB bottle and two free tickets per 600 ml bottle). Not only this, sometimes the ticket also carried a unique number which gave consumer a chance to win attractive prizes like TV, music system, et al, in contests organised during the show. As Atul Singh, President and CEO, Coca-Cola India admits, “In the 3rd quarter of 2009, unit case volume growth for Coca-Cola India grew by 37% against the 18% increase in the prior year.” Apart from innovative thinking in terms of engaging consumers with the brand, the company has also introduced a mirco-nutrient drink ‘Vitingo’ especially keeping in mind the micro-nutrient malnutrition that is caused by the lack of sufficient micronutrients in the diet of the people rural India. Available in 18 gm sachet at Rs.2.50, Vitingo provides affordable nutritional beverage alternatives to the “bottom of the socio-economic pyramid” population.

It’s not just Coca-Cola, which is trying to exploit such opportunities through innovative thinking. In fact, FMCG major, Godrej, has already made its way into the hearts of rural customer and that too through a nano refrigerator – ChotuKool. The refrigerator was specially designed for the Indian hinterland. Red in colour, ChotuKool weighed only 7.8 kg and was priced at Rs.3,200 only. It even ran on battery and had no compressor. Result: Godrej had not only added 1,700 new small towns and 5,000 villages to its rural coverage in the last six months but is now looking at expanding its reach to 50,000 villages in the next three years. Now, that’s what you call the power of innovation!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Friday, April 30, 2010

I invest my money in stocks which give me good returns


Though some of these austerity acts have back fired (remember Jet fiasco), but most of them have gradually pushed airlines towards the profitable zone. Well, the recent and long awaited profitable quarterly results of both Jet Airways and SpiceJet (Rs.530 million Q4 ‘08-09 and 260 million Q1 ‘09-10 respectively) stand testimony to the fact. Further, the continuous fall in the price of the air turbine fuel (ATF) over the last one month (Jet fuel form 40 to 50% of the total input cost) has contributed to the cause. “A shift in passenger traffic from FSCs to LCCs coupled with added capacity have helped SpiceJet gain market share. While the total passenger demand is expected to remain unchanged, our goal is to continue to gain market share in 2009,” explains Sanjay Aggarwal, CEO, SpiceJet.

The fact that further encourages investors to invest in the domestic airlines is the favourable attitude of the government towards the sector. Apart from restructuring the ailing Air India, it’s also taking initiatives to fuel the revival of the sector. Reportedly the government is planning to include jet fuel under the purview of goods and services tax, starting next fiscal. This would help airlines in further reducing the overall cost.

Moreover, the contentious proposal by Praful Patel, which allows foreign airlines to pick equity in their Indian counterpart, would definitely give some breathing space to the cash strapped domestic aviators. Apart from easing the norms for Indian carriers to fly abroad, the ministry has also been lobbying for tax sops. “There has been a perceptible change in India’s airport infrastructure, especially with the modernisation of the Delhi and Mumbai airports. We believe this improvement would translate into better airlines’ productivity and profitability,” agrees Mahantesh Sabarad, Aviation analyst, Centrum Broking.

Further, Indian investors can also take a positive clue from the fact that encouraged by the favourable standings and better future prospects the domestic airlines are now raising funds from overseas. While Goyal plans to raise $400 million through a QIP, Mallya has unleashed plans of raising $175 million from overseas investors by March 2010. Not to forget, SpiceJet is already being supported by Wilbur Ross.

No doubt, these are reasons enough to encourage an investor. But then, the one thing that they need to keep in mind before digging too deep into their pockets is that the airlines are still not out of the woods completely. Industry experts continue to stand firm on their prediction of losses for the sector for the current fiscal. Further, debt burdens for these airlines are still mounting. For starters Kingfisher Airlines is burdened by a total debt of Rs.60 billion. “Yields continue to remain weak, and with the industry moving strongly to the low cost model, downward pressure on fares will continue. So it is likely that the outlook, although better, will continue to remain challenging for some months to come,” predicts Somaia of CAPA.

Thus, looking at the prevailing uncertainties, new investors should keep their eyes and ears open before taking the final plunge into the sector. In fact, the best option available for the existing investors is to quickly book profit and exit. Or may be, it’s already too late for some!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Friday, April 09, 2010

CONFUSED CONSUMERS!

And now for a very different re-positioning song – one that has left many customers confused. Yes, we are referring to Naresh Goyal’s third airline brand, Jet Konnect.

The slowdown-induced tightening of purse strings possibly hit the air travel sector the worst. The domestic market shrunk significantly and there was a significant shift of air travellers from full service carriers to low cost airlines. Given the changing market dynamics, and to cash in on consumer preference for low cost airlines – Jet Airways’ Naresh Goyal launched a third brand Jet Konnect, which became the second low cost brand from Jet’s stable (after JetLite). Jet Konnect is flying on specific routes to replace many of the Jet Airways (full-service) flights. Now the obvious question that pops up, why a third brand? Why not simply replace the Jet Airways flights by its low cost carrier JetLite? As K. J. Singh, Co-Founder and CEO, Evolve Brands says, “It makes more sense to fly with a single-brand rather than having two separate brands catering similar facilities. JetLite and Jet Konnect have nothing different apart from the routes.” Well Goyal thought of that option first but had to drop it due to the operational and regulatory hiccups, which would have complicated and in turn delayed the shift in the strategy. Thus, a third brand was a quick and easily deployable solution to battle the tough economic times. A smart business strategy!

So what went wrong? Well, Goyal failed to support its strategy with a right marketing plan! As a result, till date, the differentiation between Jet Konnect and JetLite in consumer mind is fuzzy. So much so that many fliers aren’t even aware that Jet Konnect is a separate airline. Many travellers believe that Jet Konnect is yet another scheme launched by JetLite. Binit Somaia, Regional Director, Centre for Asia Pacific Aviation explains, “The challenges which Jet faces is the potential for consumer confusion between the three brands, as well as the fact that Jet Airways and Jet Konnect fall under the same management.”

Ratan Lal Bhagat

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian :- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Thursday, March 25, 2010

Life Plan ka irada

After launching a series of comunication on Child Plans and Pension Plans, Max New York Life Insurance, under its refreshed positioning, ‘Karo Zyada Ka Irada’, has recently launched an ad campaign to promote its Life Plans. The communication revolves around the idea that even a short separation from our loved onesmakes us paranoid. But what if they were gone forever?

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian :- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
B-schools expect higher rate of campus placements this year

Thursday, March 04, 2010

The movers...


IIPM 3-year full-time Integrated (MBA BBA) Programme

l Real Image Media Technologies recently announced the appointment of Arvind Ranganathan, currently Head of Strategy & Business Implementation, as its CEO. With a focus on the expanding operations and the potential transition to a Public company, Arvind has been chosen to spearhead the dynamic and aggressive growth phase of the company and and to lead the company through organic and inorganic growth.

l BIG 92.7 FM (owned by Reliance ADAG) has roped in Ram Kambhoj as its Director-Rural Actication in order to strenghten its rural activation offerings. The task ahead for Raj will be to optimise business opportunities available in the tier II and III cities tapping the 193 districts that BIG FM covers while touching almost 200 million Indians across the country. In another development, BIG 92.7 FM has also brought on board Sailesh Bijlani as its Cluster Head – Maharashtra & Goa.

l M. K. Anand, Business Head, Zoom has called it a day at the channel and is currently serving his notice period. The buzz is that Anand is joining UTV Global Broadcasting as its CEO.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
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Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM ISBE Programmes
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1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”

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Saturday, February 20, 2010

What is One plus One really equal to?


That brings me to another version of this 1+1 mystery. Over the last few years, just before the recession hit, ‘valuation’ was in vogue! Every new start up or even existing organisations started talking ‘Valuation’. Rather than creating value for the customer, valuation became the buzzword. But, how do valuations shoot up like this? I really did not understand this new game. This was, when someone mentioned ‘Sum of parts is greater than the Whole’. Now what does this mean?

And then, after a long phase of close to depression, I saw the picture. The ‘Bonding Energy’ should be contributed willingly by constituent particles only, towards efficiently aggregating together in the collective selfishness of “a) We build greater value for the customer together and/or b) We operate in a manner that our operations gain from each other a) To create value for the customers & b) To create return on investment for the owners (in that order)”. That is the key towards ‘Whole is greater than the Sum of Parts’!

No wonder when businesses get reduced to being seen as distinct particles, with no ‘Bonding Energy’, when they have no reason for being together in the first place, ‘Sum of parts will be higher than the Whole’. It is this irony, driven by ‘Valuation’ rather than ‘Value Creation’, compounded by greed and short term results that lead to businesses being managed as MF portfolios rather than with an approach of ‘organisation building’ and ‘value creation for the customer’.

That is one flaw that the famous BCG matrix can lead to. Businesses are seen as delinked, independent entities in this approach, without looking at the ‘synergistic’ or ‘complimentary’ roles they may actually be playing in the ‘dance’. This race for ‘Valuation’ rather than ‘Value Creation for Customer’ in some cases gets particularly pronounced in the ‘portfolio’ treatment and approach followed by some PEs. However, it is an area of caution only. Airtel and Max are cases where PE support, without losing track of customer value creation led to extremely positive results. Quick valuations and selling off of parts of organisations like cattle or treating multiple organisations as merely elements of a portfolio, can be obstacles in organisation building or in creating value for the customer or even for the owners. This can be dangerous at any stage in an organisation’s development, but sometimes quick valuations expected in early growth stage can ring a premature death knell for your business... delivering a ‘still born’.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You

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Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
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