It’s My Casablanca…

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My Casablanca white Chevrolet Optra Royale is my best pal on the roads. A perfect blend of style with innovation is what I will call it and this is what made me fall in love with this car. When I was looking to buy a new car, I had a three-fold consideration in my mind – safety, comfort and space. I got all these in Optra with its dazzling looks as a groovy bonus. The leather upholstery with wood trims provides comfortable and a plush look and the huge bootspace due to split seats are other added features of my pretty coupè.

Optra Engines provide the best combination of drivability and fuel efficiency. And the sun roof gives me the luxury to enjoy the romantic weather with my wife, without fearing the dust or sultry heat. The best part about my car is the world-class flawless service quality offered by the global titan GM. The response time of GM’s servicing team is commendable and spare parts are easily available, which reduce the servicing cost of the vehicle substantially. What else can be a perfect example of value-for-money? I believe that the Optra is ‘best in its class’.

To put it simply I would say that Optra has exceeded my expectations on all platforms and I’m indeed too glad that I chose it.

Partha Basu, CFO, SpiceJet Limited on Chevrolet Optra

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Mass or premium? Both!

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Dhoot’s rewriting brand Electrolux

Exactly two years to the month, when the Videocon group took over Electrolux in July 2005, to the outside world, it was perhaps the classiest takeover within India Inc.! To the inside world, comprising the Dhoots and top management, it was one of the toughest! When Videocon undertook the deal, the bargain also brought with it high overheads and higher advertisement costs that ElecElectrolux was riddled with! But with that also came the benefits of being available in all high-end counters, having a well-placed network and a spectacular brand recall in the market. But after two years, what has been the learning?

Anirudh Dhoot, Managing Director, Videocon-Electrolux told 4Ps B&M, “We tried to break even soon – maybe after 6-8 months. We did a lot of restructuring across our branches, factories, logistics, without compromising on quality and advertising. That’s where I didn’t want to touch, keeping the standard of its brand image.” Then with such a premium brand, who are the true competitors of the group? “LG, Samsung and Whirlpool,” are the candid words from Anirudh. But with such an opposition, would Dhoot now call his company a mass-product company or a premium one? “We’re a mass-premium brand,” Eric Braganza, COO, Electrolux Division tells us with assertion, adding that the target audience were the mid-end segment and above.

At the same time, Dhoot is pretty honest about his group’s competitive positioning, “Right now, in the mass premium category, we are no.4, if you take an overall average. We are targeting the no. 3 slot by 2010 or 2011.” The clear strategy is not to be a ‘discounted brand’. Dramatically quips the ‘true Indian multinational’ Dhoot, “We are not a ‘value-for-money’ brand.” With a modest turnover target of Rs.750 crore, one just hopes the quip ends up providing ‘money-for-value’ for the ‘true Indian multinational’ group, eh!

Edit bureau: Sunanda Roy

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Benazir, barking up the wrong tree!

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It may take ages for Pakistan to reduce the role of army in polity

Winston Churchill once quipped that “a politics based on personality & not principle leads to unspeakable agony”. Well! Never have his words sounded as appropriate as they do in case of Benazir Bhutto’s latest overtures towards her arch rival Musharraf. If we focus on her negotiation terms with Musharraf, it becomes clear that Benazir is more interested in seeing Musharraf without his khaki-green & less on moving out all the khaki-greens prowling on the streets of downtown Islamabad. In other words, Benazir & her party’s top brass want Musharraf to step down, but are more or less silent on sending the army back to the barracks.

This is a disturbing trend. Since its creation in 1947, army in Pakistan has regularly intervened in the democratic process on the pretext of ‘maintaining stability’ & ‘restoring order’. Nevertheless, the consequences have been disastrous both for the Pakistani society as well as its neighbours.

Benazir is wooing the army because she knows that it is not possible to win election on her own. She needs the army to rig the elections for her. “Benazir has two negative points in her favour (sic); soft corner for Rushdie and that she is more pliant to dictation from foreign powers than any one in Pakistan. Voters will go for Imran instead,” Sheikh Mutahir Ahmed, noted analyst from University of Karachi told B&E. Benazir knows that the present public unrest is directed against Musharraf & she will win them all, if she can remove him from power. The Iftekhar agitation has been mistaken as a tirade against Musharraf, an individual, and not against the military rule. And they don’t understand what ails democracy in Pakistan. The sooner, they realise, the better for ‘purity’ of democracy in ‘Pak’istan.

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DesirÉE

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Hello Kitty ‘Maneki Neko’ toy – 2,673,683.9 INR

Crafted by Japan’s Sanrio Company in 1974, Hello Kitty is a renowned fictional face of Japan. Already famous for its existing luxurious range of products such as Hello Kitty Robot, Hello Kitty Gold Business Card, Hello Kitty iPod Mini and Hello Kitty Guitar, it has now come up with Hello Kitty Doll, that is encrusted with 62,000 Swarovski crystals. Coined as Maneki Neko – which represents abundant monetary luck in Japan – it is displayed across 800 products of Hello Kitty. Not long ago, diamonds and crystals were women’s best friends. But now, they would be attracting the tiny tots too. A childhood filled with luxury? Sure it is!

Japanese Wooden Supercar – 1,294,076.7 INR
If you thought wood was used only to provide for fire and furniture, think again! A furniture maker in Japan has used wood to build a super- car, possibly inspired by another wooden innovation – an airplane. The entire body of the car is made out of wood, barring the mechanical accessories and the engine. With speeds that can touch an astounding 90 kilometres an hour, this mean machine is surely going to give sleepless nights to all the Mercedes and the Porsches on the roads…

History of Flight Guitar – 6,065,984.7 INR
In an eon where enduing capital on objects of art have gained importance, and transcended from just paintings to sculptures and musical devices, comes a product that any music lover would like to lay his hands on. History of Flight – a guitar, created by Larry Robinson (renowned artist) and Master Luthiers, gives accolade to the expertise that had distinguished the twentieth century. This matchless musical piece is topped with an Adirondack Spruce, adorns a Brazilian Rosewood at the back and is born out of the finest ingredients. With a fibre casing to cover this instrument, the privileged lot would be more than happy to make you dance to their tune.

NoBody’s Perfect Double Bed – 485,278.8 INR
A romantic evening with your date only got spicier with the latest bed coming to you from NoBody’s Perfect stable. Created by Gaetano Pesce, an Italian artist and designer – this bed might seem to have a mishmash of windows that are strangely shaped, but when one takes a closer look, it actually goes on to display a couple lip locking. Consisting of panels of resin, this double bed gets united as one with the help of pins made out of nylon. For the eloquent elite, this bed should symbolise an indulgence to express their love for their partner.

Edit bureau: R. Prasad

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Source : IIPM Editorial, 2007

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Myopic vision!

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ECB curb is a short-term measure
External sector reforms are on the regressive trajectory, the measure taken by the government in consultation with RBI to impose a curb on External Commercial Borrowings (ECB) clearly goes on to show that the RBI is short on options.

Unquestionably the burgeoning capital inflow has posed a macro-economic problem and has complicated monetary policy and currency management; yet opinion remains divided on the effectiveness of the measure announced to limit the pressure on rupee appreciation and promote export competitiveness. Never the less, the market pulse suggests that it is bound to have mild impact; Sachchidanand Shukla, Economist, Enam Securities, asserts “This is just a short term strategy by RBI to curb burgeoning ECBs which is fuelling the rupee appreciation. Moreover, it won’t help IT firms much as they also have to tackle wage inflation among other things.” FIIs, private equities, ADRs/GDRs remain strong alternative avenues of foreign inflows.

Liquidity management seems to be the top priority of RBI and hence the CRR hike to control domestic liquidity and curb on ECB to tighten foreign capital inflows. It was in the month of May that the government barred the real estate companies from raising ECBs and now it has further put restriction on raising foreign funds through ECBs.

Accordingly, companies will now be able to raise up to $20 million for rupee expenditure with prior RBI approval; over $20 million will be allowed only for foreign currency expenditure for permissible end use. Amidst apprehensions that domestic credit pricing of corporates could well see a surge; companies will now have to look at local banking channel. The central bank wants to curb the speculative inflows and leave genuine foreign currency loans for project imports untouched.

The measure with immediate effect comes at a juncture when there is an increased demand for external funds due to the interest rate arbitrage; companies will now have to face higher interest rate regimes at home and this is will certainly dampen the market sentiments. On the other hand, RBI’s efforts to flush out excess foreign capital by encouraging people & corporates to invest up to $100,000 is a welcome sign. This move will prove to be more effective in liquidity management and thus keep inflationary pressure under RBI’s comfort zone.

B&E research: Gyanendra Kashyap

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That’s where the third myth comes in.

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That’s where the third myth comes in. And that is the one about how the nuclear deal-if signed-will be cast in stone forever, binding India till eternity. Nobody seems to be saying what should be obvious: that no deal, agreement or partnership has ever been permanent in the history of modern nation states. Again, a few examples will suffice to buttress the point. Before Germany launched the Second World War, Hitler signed a treaty of friendship with fellow dictator of Soviet Union Stalin. Just two years after the ‘historic’ agreement between the two countries, Germany invaded Russia. In 1948, when Mao and his fellow communists captured power in China, the United States refused to recognize the nation. It was the island ‘state’ of Taiwan that was the official China as far as America was concerned. Yet, in 1973, American President Richard Nixon and his advisor quietly struck a deal with China that triggered the rise and rise of the Middle Kingdom as a Great Power. When Pakistani dictator Zia ul Haq hanged the democratically elected Prime Minister Zulfikar Bhutto, America virtually snapped all ties with the country, demanding a return of democracy. It is Pakistan’s fortune (or misfortune!) that the Soviet Union invaded Afghanistan and America declared that Pakistan is a front line ally in the war against the ‘Godless’ communist. Throughout the 1980s, Uncle Sam winked at Pakistan’s dangerous behaviour. And when the Soviet Union withdrew its troops from Afghanistan in 1989, America promptly declared that Pakistan was an ‘irresponsible’ state and stopped the supply of F-16 fighter aircraft to Pakistan; aircraft for which poor Pakistan had paid money in advance. America has repeatedly violated or terminated treaties and agreements, including the Geneva accord. So have other nations when it comes to a matter of their ‘national interest’. So what stops India from doing the same in the future with the nuclear deal if it is no longer concomitant with India’s strategic interests?

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An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Human bondage & state brutality

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The in-human Malaysia laws prevent multi-racial couples from living in peace & harmony

Years back, noted Indian author & journalist Khushwant Singh, writing on the man-woman relationship, had remarked that only death & adultery can end a relationship. Khushwant, may have been right, if the bonds were only dependent on the internal dynamics operating within a relationship. However, there are scores of religious & social pressures, which add malleability to an otherwise strong relationship. This fact is being regularly proved right in Malaysia, where married men & woman belonging to different faiths are being ruthlessly separated to prove the predominance of faith over an individual’s right to lead a life of his/her choice.

Recent reports have revealed that Malaysian authorities adhering to Islamic tenets have declared the marriage between a Muslim girl, (Najeera Farvinli Mohamed Jalali – an ethnic Indian) & a Hindu boy (Magendran Sababathy) as illegitimate & charged them for “illegal cohabitation”. Not only this, before pronouncing the verdict the authorities had imprisoned the girl for four months under gruelling conditions. The archaic Malaysian laws prohibit cross-religious marriages. However, with Najeera denying adhering to Muslim religion, it is arguing that she isn’t obligated to follow the Islamic law. “I don’t think there’s a legal basis for them to do it,” says Malik Imtiaz Sarwar, a human rights lawyer.

The so-called ‘progressive Islamic’ state (which claims to be secular) has three major ethnic communities (Malays, Indians & Chinese). However, the polity is overtly pro-Malay. The constitution guarantees freedom of worship but forces Islam on all ethnic Malays & treats them under the ambit of Sharia law. While Indians & Chinese can seek justice in civil courts, the Malays perforce have to go through the rigours of Sharia courts. And this Malaysia proudly describes as its unique form of pluralism, distinct from the European discourse on multiculturalism. It is this very distorted form of secularism, which has prevented Najeera from conjoining with her husband.

Earlier in May 2007, the country’s apex civil court had denied Lina Joy to remove ‘Islam’ from her identity card. The court had denied her the right to convert to Christianity on the grounds that “You can’t at whim and fancy convert from one religion to another.” All these laws and actions of the Malaysian state are only widening the racial fissures in the society. The government cannot go on endlessly appeasing the cohorts of political Islam and then take refuge under the fact that their definition of Human Rights is different from that of the Europeans.

The defiant Malaysian couples should continue their struggle humming the English poets words – “One who falls in love without taking it to the final conclusion, is like one who goes on a sea voyage only to become sea-sick.”

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‘Recall’ed from grace!

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Is it the beginning of the end of Nokia’s dominance?

It surely feels great to be there up on the cloud number nine. But a trip down to Earth from cloud nine can be equally hurting. And who can better understand this pain currently than the Finnish handset behemoth Nokia. Nokia has been enjoying a euphoric dominance in the handset market worldwide for years. But for quite some time now, with other players gaining momentum, it seems as if the ecstasy of Nokia’s dominance is at the beginning of its end. And the recent battery recall incident, has only made the situation worse.

All across the globe, 46 million batteries in Nokia phones are affected by this battery fiasco. However, Nokia claims that so far, only 100 problematic cases have been reported worldwide. The important consideration, though, is what would be the long term result of this battery debacle. As Jeff Kagan, one of Americas most influential telecom analysts, points out, “The customers may not like it. It’s something to worry about… if it happens again or if this worsens, we’ll have to watch the customer reaction.”

The damage however, is already reflected on the bourses. Nokia’s share prices were down by 3% in the London Stock Exchange as of August 17 against its prices on August 13, a day before the battery issue rose. NYSE, however, seems a little less reactive with a fall of 1.1%, but the damage is still there. The way Nokia handles this issue will actually determine the actual damage and Nokia’s fate in long term. As Albert Lin, Co-head, Director of Research, American Technology Research, states, “I hope Nokia does not commit some consumer relations mistakes…. Consumers are never tolerant, nor should one expect them to be for product performance issues.” Moreover, Nokia should also be careful to avoid repeated incidences of exploding batteries in next generation products because today’s buyers are vastly more concerned about what features they want and what kind of price they are willing to pay and are not willing to forget negative incidents like these in a hurry.

Another thing that Nokia needs to watch out for is that this should not turn into a fortune for other players for whom the incident is like an answer to their silent prayers. As Albert clearly states, “Nokia also knows that all the mobile phone makers are hoping that they do a poor job and alienate customers…” Five-six years back there was a time when almost everyone vouched to buy a Nokia phone. But off late, the handset combat zone has been simmering with the increasing popularity (followed by a similar trend in the market share) of other players like Motorola, Sony Ericsson, Samsung et al. Motorola has reached a global market share of close to 18%, thanks to its flamboyant models like RAZR; while Samsung commands a reasonable 12% & LG & Sony Ericsson corner 7% each. Though, Nokia still corners the lion’s share of the global handset pie with 35% market share, but the swift growth of other handset majors is surely a major SOS distress signal for this giant from Finland. It would have to see that this slip-up is last one but it could indeed take quite a while for Nokia to return back to cloud number nine.

B&E research: Pallavi Srivastava

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An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Except crime, nothing is growing…

The world associates Guyana more with ‘Jonestown’, the murder-suicide of the priest Jim Jones’ thousand followers in Guyana in 1978 than as the lowest populated American nation. Jonestown was a gloomy representation of Guyana’s struggles at a crossroad of totalitarian governance. However, much has changed since then. Forbes Burnham with his political party, People’s National Congress, has been replaced by People’s Progressive Party. But, Guyana finds itself again at a crossroad because of a combination of political, environmental & economical problems as the country come to grip with democratic governance & liberal economics. Caribbean Developmental Bank stated in 2003 that Guyana achieved GDP-per capita of $986 & with mere 0.7% growth. Though, later the economy has recuperated to 3.2% growth in 2006 but it still remains hopelessly one of the poorest economies in western hemisphere. Despite debt relief from developed economies & international financial agencies, it carried a debt burden of $1.08 billion in 2004. The 2005’s highest rainfall since 1988 has caused severe damage, costing US$500 million to the economy & the consequences seriously tested efficiency & effectiveness of the government. Dynamics of party campaign financing is an example of how illegal entrepreneurs & few affluent individuals influence electoral selection & civic policy. Horrific crimes like murders have declined but kidnappings, arm robberies increased by 50% in 2005 over previous year. While the government has miles to go, it needs to resolve the issues with judiciary which will fortify the transparency of judiciary chancellor appointment, which in turn is expected to fortify the transparency of judiciary system. But then, are they listening???

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From dream to nightmare...

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Nigeria has only itself to blame for its current scenario…

Even in the 7th year of democratic rule, Nigeria is still, less of democracy & more of something else. While social & democratic consolidation still remains contentious issues, the country is still hostage at large to some self proclaimed godfathers of the nation.

With 130 million population & an oil output of 2.5 million barrel per day (increasing to 4 million within a decade), Nigeria is an ideal example of how a wonderful dream can become the worst nightmare. Twenty years of brutal & corrupt military rule made sure that whatever chances it had to be among the top African nations, got nullified. Politics in federal, state or local levels are dominated by mandarins who have made a profession out of pilfering public wealth for metamorphosing personal fortunes & nurture personal militias to safeguard that fortune. More oft en than not instigating armed conflicts in oil rich areas is a big money spinner for them. The presence of more than 250 ethnic groups with unique customs has made sure that social harmony remains a daydream. Different political parties in state governments from federal are roasting federal-state relation. Basic amenities like health, transport or electricity still remain beyond the reach of the common man. All these made sure that it gets the dubious distinction of being named to be among the least liveable nations by United Nations. Police torture & military brutality remains rampant.

Incidents of gunfire to innocent women who protested MNCs in delta regions for lack of investment in community development or police firing on Abuja market traders for non-payment of bribes, amply vindicates how much the country is in dire need of the right kind of social and political revolution. Yet this still remains as distant from reality as it gets! Will it wake up or slip further?

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Star‘bucks’ at supermarkets!

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If everything goes as planned, consumers would soon be able to purchase their favourite Starbucks coffee beans, ice creams & chocolates from convenience stores & supermarkets. Considering it as a potential market, the Starbucks Corp., might take this route to increase its sales. As per Gerry Lopez, President, Consumer Products Group, Starbucks, the company is yet to optimise the potential of selling its brands to outside retailers. Last year, supermarkets and other retailers sold a whopping 25.4 million kilograms of Starbucks packaged coff ee. Th e company is mulling to make ‘Limited Reserve’ coff ee available at supermarkets throughout the US market and that includes rare coff ee beans from Asia, Latin America & Africa.

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An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Campbell mulls a chocolate free diet!

IIPM PUBLICATION

In the process of reviewing its portfolio, Campbell Soups Co. might sell off its premium chocolate brand, Godiva. As per Douglas Conant, President & Chief Executive, Campbell, the brand is not a good fit with Campbell’s focus on simple meals. And to lap it up, as per analysts predictions there would be no dearth of suitors. The list includes big names like Hershey Co., Cadbury Schweppes Plc., Mars Inc. & Wm. Wrigley Jr. Co. (in 2002, it had already ventured in the US market but its $12.5 billion deal with Hershey bombed). Godiva contributed $500 million to the total sales pie worth more than $7.3 billion. Analysts are expecting a $1 billion price for the luxury chocolate brand.

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Groomed for greatness!

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Shilpa Shetty is pretty busy these days preparing for her trip to the IIFA awards – after all, she’s got a huge fan following post the whole Big Brother episode(s). And Shilpa’s really getting ready for her UK fans & is having a whole new wardrobe created by renowned designers for the event. She’s reportedly planned her outfits for the various events in hues of blue, white & emerald green. And with a well-toned body to carry out the outfits, she’ll be dressed to kill!

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Goyal’s Air Sahara acquisition marks a turning point in Indian aviation, but will it fulfil expectations?

IIPM PUBLICATION

India’s largest domestic airline just got larger. In a landmark deal on January 19, 2006, Jet Airways announced an agreement to acquire the entire share capital of Air Sahara for $500 million. This could well begin a wave of consolidation in the already overcrowded Indian aviation industry. But lobbying by other players is on, and the regulator has still not given its verdict

Naresh Goyal’s designs on Air Sahara were certainly not unknown. That’s perhaps why the Jet – Sahara deal didn’t ruffle many feathers. Since Dr. Vijay Mallaya’s Kingfisher Airlines gave up the idea of acquiring Air Sahara on various grounds, it was almost certain that Jet would be the one to guzzle Air Sahara. With this acquisition, Jet Airways’ market share in the domestic air traffic in India will reach nearly 50%, which, in effect, means Jet will rule the Indian skies. And whoever said Jet is new to the idea of monopolies? Even Bill Gates himself would perhaps vouch for the business intellect and acumen of Naresh Goyal, in this regard. A commerce graduate with extensive experience in the aviation industry, Goyal took the giant leap to set up Jet Airways in 1992, and soon , Jet had the state owned carriers on the backfoot. Jet has also been accused of using its premier position in the aviation industry rather unfairly.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The undisputed king of petrol

IIPM MANAGEMENT INSTITUTE

With a vision to be the global emperor, will Mukesh be ‘the one’

The man must be encountering a string of conflicting emotions. Relief at having managed to hang on to Rs.850 billion out of the Rs 1,000 billion empire; sadness at having to give up his “brainwave”, “favourite baby” and recent passion, Reliance Infocomm. A surge of joy at having kept the post of Reliance Chairman – last occupied by Dhirubhai Ambani; and worry at having to fill his shoes.

At the moment, Mukesh looks like the clear winner when it comes to inheriting the Ambani legacy. Dhirubhai Ambani’s driving passion was to create an industrial empire that rivalled the best in the west. He did that, by starting with textiles and going all the way to oil and gas. What Mukesh has inherited is really his father’s legacy and vision. Even he has admitted during the launch of Reliance Infocomm that it was Dhirubhai who dreamt of a mobile phone call at just 40 paise.

The problem is: the core businesses of Reliance can only grow so far organically; after all, what more can you do after setting up a 30 million tonne refinery and discovering India’s largest ever source of gas? Historically, the oil majors of the world have grown at a pace that is far slower than companies in the services sector. Oil companies like Shell, Amocco, Texaco and British Petroleum may be garangutan, but conceivably those are companies in services like Wal-Mart, Microsoft , Intel and FedEx that will rule in the 21st century.

The way the sibling rivalry has unfolded, there is simply no way Mukesh would be content to gloat at the huge share he got of the divided Ambani pie. Predictably, there are clear indications that the elder brother might invest in real estate, retail and value added services. He will obviously use the huge cash generated by Reliance to finance his ventures. That’s exactly what he did with Reliance Infocomm. Innovating in mass marketing of petroleum by bringing it to the doorstep of normal retail customers is a sure shot investment he’ll undertake soon. In fact, Reliance has already unveiled a plan to launch about 150 ‘dhaba’ style budget hotels strategically located in company owned petrol pumps. But right now, Mukesh Ambani doesn’t have the luxury. For starters, the group’s cash fund will dwindle because of pay off s to younger brother Anil. Then again, the famed Ambani clout in the corridors of power is no longer as envied as it was.

If one were to look deeper, the future of Mukesh Ambani’s truncated Ambani empire looks virtually impregnable. The size, the cash, the pedigree, the ambition, is all there. India now needs no kings, India needs emperors, and Mukesh may be the first, incumbent to the throne!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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