The killing of brands should be dealt with wits or it may prove fatal for the company...

IIPM MANAGEMENT INSTITUTE
The last time I came across the already ‘dead’ Gold Spot logo, was in the film Hazaaron Khwaishein Aisi (a bollywood flick released in 2003). Now wait! The theme of the film revolved around events in the late 1970s and early 1980s! Yes, when Coca-Cola re-entered India post-liberalisation, in 1993, it bought the branded drink from Parle and thus did away with the Gold Spot brand to make way for Coca-Cola’s brand Fanta. In short, Coca-Cola killed Gold Spot! And this list of dead and killed brands, goes on... Talk about Campa-Cola, which despite leadership in certain parts of the country was throttled by the powerful Coca-Cola and Pepsi. And how about the favourite ‘Binnies’ wafers? Did PepsiCo Foods’ Lay’s and Uncle Chips choke it too much?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

While Saddam Hussein deserved punishment, Bush is equally guilty of crimes against humanity

IIPM PUBLICATION
“Even good deeds by the enemy are considered a sign of particular devilishness, meant to deceive us and the world, while our bad deeds are necessary and justified by our noble goals, which they serve," said noted psychologist and philosopher Eric Fromm. How befitting these words are for the Bush administration. The much hurried execution of Saddam Hussein and its inhuman telecast clearly indicates the hollowness of its oft -stated goals. The Iraqi government, which was ostensibly working under direct orders from Washington chose Eid as the D-day for an execution that only served to add insult to the injuries of Iraqi people.

To top it all, the insensitive neocons in the Bush administration even let an unknown person click a video of Saddam's execution with accompanying audio, clearly indicating a design behind the entire episode. And in order to divert the attention of people, word has been spread that Bush was sleeping during the execution and the video has been surreptitiously taken by some moron. As a cover up, an adviser to Iraqi Prime Minister Nourial-Maliki, recently announced that the two individuals have been detained for investigations. How do they expect us to believe this outrageous story? Even if one were to believe this, it would be difficult to digest that the execution of a such a high-profile global figure was carried out without proper security arrangements. So much for the improving security situation in Iraq! In fact, the Iraqi leadership, along with Bush, has only succeeded in further dividing Iraq along communal lines and fuelling tensions with the Sunni minority. This, of course, doesn't bode well for the peace process in Iraq.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
IIPM Publication :- Jet Airways to flythe American way...
INDO-AFGHAN TIES
IIPM Students Life > Campus Placement
IIPM Academics : Global Outreach Program
IIPM Students Life > Campus Resources
Story About IIPM-The Indian Institute of Planning and Management
IIPM Students Life > Campus Placement
IIPM-News Websites
Q: We are a company that is growing fast, and we’ve started to ...
Hungary outlook
IIPM Alliances

A ‘Jack of all trades’ is far superior to a mythical ‘Master of (n)one’...

IIPM MANAGEMENT INSTITUTE
This disdainful familial statement and similar ones have been quite generously reserved through the 90s and beyond the turn of the century – by our esteemed ‘core’ strategic analysts & consulting firms, most of them belonging to ‘The McKinsey Way’ of doing things – for those corporations that have not been able to conform the much-hyped strategy of sticking to ‘core competencies’ – a term coined by C. K. Prahalad and Gary Hamel almost 15 years ago, with a brobdignagian ostensible claim that the one and ‘strictly only’ way in which corporations could be dramatically successful for their stakeholders & shareholders was by sticking fanatically to core competencies & by rejecting all other ‘non-core’ business propositions, however profitable or value adding to the shareholders!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
IIPM News
IIPM going global
IIPM : EDITORIAL & RESEARCH
IIPM Press Release :- It’s all about value
IIPM : All the roads lead to home...
IIPM MANAGEMENT INSTITUTE
ABOUT IIPM
IIPM-Cooperation and Multicultural Understanding
IIPM Press Release :- Defenders of pride
IIPM :- Younger generation is not finding Nokia attractive