Showing posts with label 4Ps. Show all posts
Showing posts with label 4Ps. Show all posts

Wednesday, April 11, 2007

Parryware Roca in for a luxury bath...


MANAGEMENT GURU

Parryware Roca a 50:50 Joint Venture between Murugappa Group and international sanitary ware major Roca has big plans lined up for the country. On cards is – expansion and acquisitions for which the company has outlined an investment of Rs.7.5 billion (€130 million) in next two years. Both, national and regional brands are being considered for acquisitions as the company aims to acquire a 10% market share of the Rs.1 billion organized market within two years. This JV which has just launched its first range of premium bathroom and sanitary ware (at Rs.1,50,000 onwards) is also planning a retail foray. 20-30 showrooms will be opened in the next two years as the company also kicks off its manufacturing facilities.

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Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monday, April 02, 2007

Time to keep his word?


MANAGEMENT GURU

Venus is a tale about an old man and a young uncouth girl, a tale about the last great romance of a Shakespearean actor living his last days, fearless and spirited as ever. As he woos the lady quoting sonnets and taking her shopping, Maurice, played by Peter O’Toole, moves us to tears at times, and at others his witticisms provoke peals of laughter. O’Toole is 74 years old and this is his 8th nomination for Best Actor in a Lead Role, and from the moment Maurice’s eyes pierce through your heart, you know this is the role that will finally clinch the Oscars for him... Presented with an Academy Honorary Award in 2003, O’Toole famously attempted at refusing the honour by sending a letter saying that he was “still in the game” and would rather wait and “win the lovely bugger outright!” And with Venus, O’Toole for us has already made the golden statuette rightfully his!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, March 26, 2007

The President & the Pinochet!


MANAGEMENT GURU

Advani uses Rajnath to reassert that he is live and kicking

What’s so novel about BJP’s new team? Isn’t it old wine in a new bottle after all? The latest reshuffling of the BJP ranks is in fact a manifestation of the ensuing internal turf wars in a party once famous for being disciplined and cadre based.

The latest reshuffle needs to be viewed from the perspective of shifting equations between the BJP and its mentor RSS. One instance that reflects the increasing tensions between the two is the replacement of the organisational secretary Sanjay Joshi (considered to be a bridge between the RSS & BJP) by Ramlal, a low profile party functionary. More importantly, the Gujarat Chief Minister Narendra Modi has been eased out from the parliamentary board of the party. Media savvy, Arun Jaitley, has been asked to handle operations as secretary of the party’s parliamentary committee rather than hopping from one television studio to another. The new spokesperson is Rajiv Pratap Rudy. And Ananth Kumar has been appointed as the secretary of the election committee.

Ironically, Rajnath Singh, who's been complaining that Manmohan Singh is being remote controlled by Sonia Gandhi, is perhaps still oblivious of his own predicament. The very fact that all the important positions have been filled up by loyalists of the former party president Lal Krishna Advani, amply proves that the current BJP president is no better than a Pinochet.

The party spokesperson Praksah Javadekar, while talking to B&E, denied sidelining of Murli Manohar Joshi as mere speculation and Modi's removal from parliamentary committee "far from being a demotion.” But it is not hard to discern that the reshuffle is an attempt by Advani (firing from Rajnath Singh’s shoulder) to send a message to the Sangh leadership that he is still a force to reckon with as far as the BJP is concerned.

Edit bureau: Rajan Prakash

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IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Wednesday, March 21, 2007

Unstable tripod?


IIPM MANAGEMENT INSTITUTE

If Mukesh Ambani belonged to a different pedigree, Business & Economy would have unhesitatingly endorsed the remarks made by Gandhi. Yet, like his legendary father Dhirubhai Ambani, even Mukesh Ambani seems to have a fetish for delivering performance that makes a mockery of analyst forecasts and prognostications. The results for the recent quarter ending December 2006 do the talking, with revenues at Rs.198.99 billion (growth of 40% yoy) & profits at Rs.31.56 billion (growth of 51%). For the nine months ending December 2006, Reliance saw a turnover of Rs.834.87 billion and net profit of Rs.80.55 billion. RIL also recorded exports worth Rs.486.96 billion in the same period. At least Dalal Street seems to agree that RIL is in a diff erent league altogether. In the last one year, while the Sensex appreciated by about 40%, the RIL scrip pole vaulted by over 100%. In fact, if you consider other company shares (like Reliance Infocomm) that stakeholders inherited after the January 2006 stock split, the shareholder wealth has gone up by three times in one year.

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Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Thursday, March 15, 2007

When achievements become obligations... rather goals...


IIPM PUBLICATION

Towards the end, all are agreed that come what may, the organizational goals need to be achieved. It becomes an imperative then, that the HR should coordinate with the other functions within the company to ensure alignment of its activities with broader goals of the company. An HRIS through its facility of integration of various databases takes care of this hassle and ensure timely reporting takes place.

Taking the larger picture, G. K. Agarwal point out, “Each individual’s KRAs have to be aligned with company’s objectives,” and an efficient way of ensuring this can be done through a robust control measurement system.

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Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Friday, March 09, 2007

Ajay refuses to be bogged down


IIPM MANAGEMENT INSTITUTE

Then what drives the nouveau bent? Ajay provides his view, “In India, with the booming economy, going out and eating has a huge market. Especially given the fact that our core target group, which goes out the maximum number of times to eat, is between the age group of 25-35.”

But with competition growing faster than one can say Jack Robinson (Last year, Papa John’s forayed into India; and now, Starbucks, Burger King and several of their ilk have also lined up), is the food business going to be nobody’s business? Ajay refuses to be bogged down: “The market is growing and there is room for everyone. The economy...has enabled us to have a positive return on investment within two years of opening any store. If we are focused on our aim, nobody (read competition) can be a hurdle.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Tuesday, March 06, 2007

Dil se, shaan se

Brand : Titan
Agency : O&M
Baseline : Dil se, shaan se
Description: At a wedding, everyone is wearing Titan ‘Wedding Collection’ watches. The guy decorating the mandap with flowers is wearing one, the guests dancing in the wedding are wearing Titan, even the groom is shown wearing it during the garland ceremony; the bride’s father is shown wearing it while he is hugging his daughter; the bride herself is wearing a Titan watch too, as she waves at everyone.

4ps Take: Titan has surely acted as the ‘Wedding Planner’ this time! After Aamir’s charm, Titan has planned this grand ad for the wedding season, to target the increasingly high-purchase segment. Season after season, Titan is coming out with exclusive products to target different sets of consumers. The single-minded focus is to promote their fresh collection and the clinching benefit to the brand is the trust generated amongst the consumers over the years. So customers have so many options which clearly signify brand’s personality, shaan se!

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Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Monday, February 26, 2007

The killing of brands should be dealt with wits or it may prove fatal for the company...


IIPM MANAGEMENT INSTITUTE
The last time I came across the already ‘dead’ Gold Spot logo, was in the film Hazaaron Khwaishein Aisi (a bollywood flick released in 2003). Now wait! The theme of the film revolved around events in the late 1970s and early 1980s! Yes, when Coca-Cola re-entered India post-liberalisation, in 1993, it bought the branded drink from Parle and thus did away with the Gold Spot brand to make way for Coca-Cola’s brand Fanta. In short, Coca-Cola killed Gold Spot! And this list of dead and killed brands, goes on... Talk about Campa-Cola, which despite leadership in certain parts of the country was throttled by the powerful Coca-Cola and Pepsi. And how about the favourite ‘Binnies’ wafers? Did PepsiCo Foods’ Lay’s and Uncle Chips choke it too much?

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Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Wednesday, February 14, 2007

While Saddam Hussein deserved punishment, Bush is equally guilty of crimes against humanity


IIPM PUBLICATION
“Even good deeds by the enemy are considered a sign of particular devilishness, meant to deceive us and the world, while our bad deeds are necessary and justified by our noble goals, which they serve," said noted psychologist and philosopher Eric Fromm. How befitting these words are for the Bush administration. The much hurried execution of Saddam Hussein and its inhuman telecast clearly indicates the hollowness of its oft -stated goals. The Iraqi government, which was ostensibly working under direct orders from Washington chose Eid as the D-day for an execution that only served to add insult to the injuries of Iraqi people.

To top it all, the insensitive neocons in the Bush administration even let an unknown person click a video of Saddam's execution with accompanying audio, clearly indicating a design behind the entire episode. And in order to divert the attention of people, word has been spread that Bush was sleeping during the execution and the video has been surreptitiously taken by some moron. As a cover up, an adviser to Iraqi Prime Minister Nourial-Maliki, recently announced that the two individuals have been detained for investigations. How do they expect us to believe this outrageous story? Even if one were to believe this, it would be difficult to digest that the execution of a such a high-profile global figure was carried out without proper security arrangements. So much for the improving security situation in Iraq! In fact, the Iraqi leadership, along with Bush, has only succeeded in further dividing Iraq along communal lines and fuelling tensions with the Sunni minority. This, of course, doesn't bode well for the peace process in Iraq.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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IIPM Publication :- Jet Airways to flythe American way...
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Thursday, February 08, 2007

A ‘Jack of all trades’ is far superior to a mythical ‘Master of (n)one’...


IIPM MANAGEMENT INSTITUTE
This disdainful familial statement and similar ones have been quite generously reserved through the 90s and beyond the turn of the century – by our esteemed ‘core’ strategic analysts & consulting firms, most of them belonging to ‘The McKinsey Way’ of doing things – for those corporations that have not been able to conform the much-hyped strategy of sticking to ‘core competencies’ – a term coined by C. K. Prahalad and Gary Hamel almost 15 years ago, with a brobdignagian ostensible claim that the one and ‘strictly only’ way in which corporations could be dramatically successful for their stakeholders & shareholders was by sticking fanatically to core competencies & by rejecting all other ‘non-core’ business propositions, however profitable or value adding to the shareholders!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
IIPM News
IIPM going global
IIPM : EDITORIAL & RESEARCH
IIPM Press Release :- It’s all about value
IIPM : All the roads lead to home...
IIPM MANAGEMENT INSTITUTE
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Tuesday, January 30, 2007

Pressed with high roaming charges!


IIPM PUBLICATION
This one might be TRAI's New Year gift to all those who live out of their suitcases! In an effort to review the roaming charges, Telecom Authority of India (TRAI) is considering to bring about compulsory agreements among GSM and CDMA service providers. As of now, the government-owned BSNL doesn't have a roaming agreement with any of the GSM and CDMA players in the country. However, the announcement has met with a lot of flak from both, BSNL and private players. The points of differences are many, from technological hurdles in the handsets to the difference in the pricing strategies of BSNL (which is cheaper) and the private parties.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Friday, January 19, 2007

What do the agency guys say?


IIPM MANAGEMENT INSTITUTE
Prasoon Joshi of McCann Erickson disagrees. “I think it’s important for clients to pay for pitches. As a creative person leading a gifted team of colleagues – for days and nights, investing time, talent, energy and money towards making a pitch and then discovering that we have not been selected ‘but’ the essence of our creative idea used (read: filched) in the main communication is just not on! It happens all the time.”

Joshi believes that paying for the pitches will decrease the client’s tendency to go agency-shopping at the drop of the hat because it will pinch their wallet. “For me it is a moral, ethical and professional issue. A ‘credential’ presentation is fine but if a ‘creative solution’ is sought as a pitch theme, then there is collective focus, emotion and passion at work. And that must be reimbursed.”

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Source : IIPM Editorial, 2006

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Monday, January 15, 2007

...and Warsi’s up next!

IIPM PUBLICATION
So, how much is the fun factor helping the food chains to keep their customers in good humour. “Pizza outlets are very much associated with leisure and celebration. I think, this is why the fun element becomes very important in promoting a pizza brand,” says Parag Dutta, Chief Operating Officer, Global Franchise Architects (the franchise of Pizza Corner).

But, there are some pizza majors like, Papa John’s from USA (which invaded the homely domain only this year), who have never paid heed to the trapping of comedy in their promotions. “At the end of the day, it’s your product which counts and if that’s not perfect, no fun can sustain you,” argues Taran Deep, Marketing Head of Papa John’s India.

As food chains get wackier in their communication, audiences are having a ball, savouring last of their pizzas and burgers, served piping hot with a large dose of healthy humour.

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Source :
IIPM Editorial, 2006

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
IIPM RANKED AHEAD OF FIVE OF THE IIMS
IIPM : Pas(ay) the Parcel!
IIPM Publication :- Facing the challenge
It’s time for India to brush up
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IIPM Students Life > Campus Placement
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...AND AN ODE TO INNOVATION...