Campbell mulls a chocolate free diet!

IIPM PUBLICATION

In the process of reviewing its portfolio, Campbell Soups Co. might sell off its premium chocolate brand, Godiva. As per Douglas Conant, President & Chief Executive, Campbell, the brand is not a good fit with Campbell’s focus on simple meals. And to lap it up, as per analysts predictions there would be no dearth of suitors. The list includes big names like Hershey Co., Cadbury Schweppes Plc., Mars Inc. & Wm. Wrigley Jr. Co. (in 2002, it had already ventured in the US market but its $12.5 billion deal with Hershey bombed). Godiva contributed $500 million to the total sales pie worth more than $7.3 billion. Analysts are expecting a $1 billion price for the luxury chocolate brand.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Groomed for greatness!

IIPM MANAGEMENT INSTITUTE

Shilpa Shetty is pretty busy these days preparing for her trip to the IIFA awards – after all, she’s got a huge fan following post the whole Big Brother episode(s). And Shilpa’s really getting ready for her UK fans & is having a whole new wardrobe created by renowned designers for the event. She’s reportedly planned her outfits for the various events in hues of blue, white & emerald green. And with a well-toned body to carry out the outfits, she’ll be dressed to kill!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
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