In 
the process of reviewing its portfolio, Campbell Soups Co. might sell off its premium chocolate brand, Godiva. As per Douglas Conant, President & Chief Executive, Campbell, the brand is not a good fit with Campbell’s focus on simple meals. And to lap it up, as per analysts predictions there would be no dearth of suitors. The list includes big names like Hershey Co., Cadbury Schweppes Plc., Mars Inc. & Wm. Wrigley Jr. Co. (in 2002, it had already ventured in the US market but its $12.5 billion deal with Hershey bombed). Godiva contributed $500 million to the total sales pie worth more than $7.3 billion. Analysts are expecting a $1 billion price for the luxury chocolate brand.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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the process of reviewing its portfolio, Campbell Soups Co. might sell off its premium chocolate brand, Godiva. As per Douglas Conant, President & Chief Executive, Campbell, the brand is not a good fit with Campbell’s focus on simple meals. And to lap it up, as per analysts predictions there would be no dearth of suitors. The list includes big names like Hershey Co., Cadbury Schweppes Plc., Mars Inc. & Wm. Wrigley Jr. Co. (in 2002, it had already ventured in the US market but its $12.5 billion deal with Hershey bombed). Godiva contributed $500 million to the total sales pie worth more than $7.3 billion. Analysts are expecting a $1 billion price for the luxury chocolate brand.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
IIPM Economy Review
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOS...IIPM :- Cicero's Challenge is going global
The Indian Institute of Planning and Management (I...
After CDMA, will nokia miss the 3G bus ?
Time for Awards at IIPM
STUDENTS AGAINST CORRUPTION & KICKBACKS : SACK
HRIC :- Human Resource Intelligence Cell
Heavy dut(t)y stress Sanjay Dutt Bollywood Actor
The Business of B-School Rankings & The Big Farce
36TH Full Time Programme In Planning & Entrepreneu...
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