Josy Paul, Chairman and National Creative Director, BBDO India

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Josy Paul, Chairman and National Creative Director, BBDO India: Both of them have tremendous creative elasticity. They have the width and depth to cut across traditional and non-traditional media. They have the ability to break the clutter with their ideas and craft. They also conceptualise and design restaurants. You can pull them any way you want. When looking at a leader for tomorrow, he or she can’t come from the past... A leader is a response to the past. He’s a reaction to the past. Sandipan and Monoj represent this reactionary leadership. They want to create something new and exciting and want to make a difference to the world around them. They collectively want to create history. And the synergy between the two is superb. They complement each other totally. Sandipan is a very articulate presenter. He initiates, creates and nurtures ideas and presents them beautifully in the best possible manner – keeping in mind the market needs. Manoj, on the other hand, is the quietly observing artist. He has a fine artistic temperament with the ability to foster relationships with people around him. He makes things happen. Together they are a multitude.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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