Tuesday, October 07, 2008

AJAY AND VIJAY BEDI - The oscar goes to...


IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA

AJAY AND VIJAY BEDI
The oscar goes to...


A glamour quotient has invariably tagged along with photography. And when speaking of wildlife photography, the eyes surely widen with wonder. And among those who bask in the glory of the so-called glamorous profession are the second generation Bedi Brothers, Ajay and Vijay. Belonging to a family of ardent wildlife lovers, it didn’t take even a twinkle to ponder before they decided to follow their inherited passion.

Having plunged into this profession during a time when it was unfashionable, Vijay now takes pride in the fact that India has a vast pool of talented wildlife photographers. He says, “Just a little bit of encouragement by establishing good photography schools and courses, like those in America and New Zealand, would proliferate the number of talented and enthusiastic photographers in India.” Adds Ajay, “The technology has also changed a lot, and that has made photography appealing, especially to the younger generation.”

Where most are drawn to wildlife film-making to win admiration or perhaps pursue their passion, Ajay and Vijay chase a commitment, that of conservation. “We are conservationists first and then anything else. Through our films and documentaries, we want to show the beauty of wildlife to the world and bring across awareness about conserving and preserving such beings,” asserts Vijay.

The youngest Asians to win the Green Oscar, the brothers are now carrying the baton passed on by the first generation Bedi Brothers, Naresh and Rajesh. When asked to spill some words of wisdom that they have imbibed, “Hard work, patience and admiration for wildlife,” is what they would vouch for to attain success. And for those who intend to tread this track, Vijay drops in a word of caution – “Take it up only if you are really passionate about it. If you come in looking for glamour, there isn’t any!”

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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