IIPM Best B-school
Brand : Surf Excel
Agency: Lowe
For Surf Excel,‘reverse psychology’ helped change the perception of stains. The campagin ‘excel’led in making the tiny-tots speak for the brand which pulled through the consumer’s psyche and made Surf Excel the market leader.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
Why has IIPM always been opposed to B-school rankings?
Four Phase of IIPM Global Plans
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School
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