• Vodafone Zoozoos • Pepsi Youngistan • IPL • Honda City • Hyundai i-10
When Vodafone signed up for the sponsorship of the second edition of IPL, the telecom company decided that it needed another pug-like mascot push to rise above the clutter. The idea of Zoozoos with 30 different stories came up during a joint client-agency briefing session. The accompanying PR exercise pushed the brand to a cult like following, far surpassing even the much talked about pug craze.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
When Vodafone signed up for the sponsorship of the second edition of IPL, the telecom company decided that it needed another pug-like mascot push to rise above the clutter. The idea of Zoozoos with 30 different stories came up during a joint client-agency briefing session. The accompanying PR exercise pushed the brand to a cult like following, far surpassing even the much talked about pug craze.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!Follow Arindam Chaudhuri on Twitter
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IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
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IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
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