Equipped with apt marketing strategies and seven factories, Nestlé India, the subsidiary of Swiss based Nestlé, the buoyancy remains unlocked

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However, when it comes to nutrition and infant food, to operate in the homely milieu, the behemoth has, unlike other MNCs, bet big by paying heed to renovation that matches with ongoing research on child diet. This was palpable when they re-launched Lactogen in the year 2006 to provide the essentials required for an Indian child. The company has recently commissioned its seventh factory in India in the state of Uttaranchal.

The first mover’s advantage, coupled with effective marketing strategies, has enabled Nestlé to maintain a healthy standing in India. In its own inimitable style, Nestlé India remains an outstanding value creator and stands 3rd in our B&E Power 100 rankings for the FMCG sector.

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Source : IIPM Editorial, 2006

Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri

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