B&E this fortnight

IIPM MANAGEMENT INSTITUTE
Though Sony executives apologised for the inconvenience caused due to the shameful mass-scale battery recall, the company also made it very clear that no one would resign from amongst the top management of the company with an added assurance that all possible measures have been taken to rectify the problem. The faulty batch of laptop batteries, manufactured between August 2003 and February 2006, are being recalled worldwide after reports of some laptops using the Sony battery packs overheating and bursting into flames came to surface. Declining bottom-line has already weakened CEO Howard Stringer’s plan to rebuild the brand’s iconic status, and such incidents only help but tarnish it to the point of no repair!

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Source : IIPM Editorial, 2006

Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri

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