IIPM PUBLICATION
Couch potatoes
inclined to shopping at the flick of a button would do well to rechristen themselves ‘ouch’ potatoes instead. That’s because they can’t lounge around and say “sofa, so good” any more. After all, the digital life is by no means entirely the good life, as shopaholics punch drunk on the prospect of lapping up products offering grandiose promises of fitness via the idiot box have discovered, much to their chagrin.
The buzz of snaring a bargain buy at reduced prices from teleshopping channels is only a pyrrhic victory, for customers egged on by their illusion (or delusion, if you would!) find themselves dealing with more than they hankered for. Take, for instance, an abdominal belt peddled by a ubiquitous network that (supposedly) helps you whip that beer belly into shape. But actually, besides helping you burn (an infinitesimal amount of) calories, it also sears a crater into the wallet and, at times, into unsuspecting victims themselves. These wanton weapons of mass (know pun intended!) mayhem have kindred souls in other creative contraptions such as a sauna belt (say what?!), a stationary morning walker(!) and a magnetic eye patch (the marvels of modern technology... Einstein would be proud!)
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri
Couch potatoes
inclined to shopping at the flick of a button would do well to rechristen themselves ‘ouch’ potatoes instead. That’s because they can’t lounge around and say “sofa, so good” any more. After all, the digital life is by no means entirely the good life, as shopaholics punch drunk on the prospect of lapping up products offering grandiose promises of fitness via the idiot box have discovered, much to their chagrin.The buzz of snaring a bargain buy at reduced prices from teleshopping channels is only a pyrrhic victory, for customers egged on by their illusion (or delusion, if you would!) find themselves dealing with more than they hankered for. Take, for instance, an abdominal belt peddled by a ubiquitous network that (supposedly) helps you whip that beer belly into shape. But actually, besides helping you burn (an infinitesimal amount of) calories, it also sears a crater into the wallet and, at times, into unsuspecting victims themselves. These wanton weapons of mass (know pun intended!) mayhem have kindred souls in other creative contraptions such as a sauna belt (say what?!), a stationary morning walker(!) and a magnetic eye patch (the marvels of modern technology... Einstein would be proud!)
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri
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