IIPM MANAGEMENT INSTITUTE
Over a
period of more than a century, they have stood tall amongst the competition, strengthening their position across all the segments of value chain. A venture started by S.K Burman – Dabur India is a classic example of how a company can sustain long by resorting to proper strategic management and succession planning. Though, manufacturing has always been Dabur’s strength but when it comes to marketing, Dabur has even pioneered this by identifying newer domains. Dabur also diversified into other domains with innovative strategies. In 2005, Dabur forayed into the home care segment by roping in Balsara, which very much matched with its time-honoured herbal flank. Even when the Burman’s decided to venture beyond the homely milieu, they tested the waters by jumping into a strategic partnership in 1992 with Spain based Agrolimen.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Dean of IIPM :- Professor Arindam Chaudhuri (Renowned Management Guru and Economist)
For More IIPM Article, Visit Below....
IIPM News
IIPM MANAGEMENT INSTITUTE
ABOUT IIPM
IIPM Press Release :- It’s all about value
IIPM Links
More about IIPM
About IIPM > Mission
IIPM Alliances
IIPM Students Life > Campus Placement
IIPM Academics > Faculty
Over a
period of more than a century, they have stood tall amongst the competition, strengthening their position across all the segments of value chain. A venture started by S.K Burman – Dabur India is a classic example of how a company can sustain long by resorting to proper strategic management and succession planning. Though, manufacturing has always been Dabur’s strength but when it comes to marketing, Dabur has even pioneered this by identifying newer domains. Dabur also diversified into other domains with innovative strategies. In 2005, Dabur forayed into the home care segment by roping in Balsara, which very much matched with its time-honoured herbal flank. Even when the Burman’s decided to venture beyond the homely milieu, they tested the waters by jumping into a strategic partnership in 1992 with Spain based Agrolimen.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Dean of IIPM :- Professor Arindam Chaudhuri (Renowned Management Guru and Economist)
For More IIPM Article, Visit Below....
IIPM News
IIPM MANAGEMENT INSTITUTE
ABOUT IIPM
IIPM Press Release :- It’s all about value
IIPM Links
More about IIPM
About IIPM > Mission
IIPM Alliances
IIPM Students Life > Campus Placement
IIPM Academics > Faculty
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