IIPM MANAGEMENT INSTITUTE
“An
ad might not be noticed otherwise, but if it has Bollywood action, it gives it the ‘aha’ feel and eyeballs are almost sure,” strongly advocates an advertising professional. Sooraj Barjatya, Director of ‘Vivah’, on the other hand, talks of how films benefit from such associations. He told a publication that D’damas “has come in as a media partner and enabled us to promote Vivah on TV as well as print. It’s a win-win situation for both.”
Considered as one of the strictly followed religions in India, Bollywood certainly seems to have become the latest ad tool of corporate India.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri
“An
ad might not be noticed otherwise, but if it has Bollywood action, it gives it the ‘aha’ feel and eyeballs are almost sure,” strongly advocates an advertising professional. Sooraj Barjatya, Director of ‘Vivah’, on the other hand, talks of how films benefit from such associations. He told a publication that D’damas “has come in as a media partner and enabled us to promote Vivah on TV as well as print. It’s a win-win situation for both.”Considered as one of the strictly followed religions in India, Bollywood certainly seems to have become the latest ad tool of corporate India.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri
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