Pressed with high roaming charges!

IIPM PUBLICATION
This one might be TRAI's New Year gift to all those who live out of their suitcases! In an effort to review the roaming charges, Telecom Authority of India (TRAI) is considering to bring about compulsory agreements among GSM and CDMA service providers. As of now, the government-owned BSNL doesn't have a roaming agreement with any of the GSM and CDMA players in the country. However, the announcement has met with a lot of flak from both, BSNL and private players. The points of differences are many, from technological hurdles in the handsets to the difference in the pricing strategies of BSNL (which is cheaper) and the private parties.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

What do the agency guys say?

IIPM MANAGEMENT INSTITUTE
Prasoon Joshi of McCann Erickson disagrees. “I think it’s important for clients to pay for pitches. As a creative person leading a gifted team of colleagues – for days and nights, investing time, talent, energy and money towards making a pitch and then discovering that we have not been selected ‘but’ the essence of our creative idea used (read: filched) in the main communication is just not on! It happens all the time.”

Joshi believes that paying for the pitches will decrease the client’s tendency to go agency-shopping at the drop of the hat because it will pinch their wallet. “For me it is a moral, ethical and professional issue. A ‘credential’ presentation is fine but if a ‘creative solution’ is sought as a pitch theme, then there is collective focus, emotion and passion at work. And that must be reimbursed.”

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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IIPM Press Release :- Defenders of pride
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INDO-AFGHAN TIES
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IIPM Academics > Faculty

...and Warsi’s up next!

IIPM PUBLICATION
So, how much is the fun factor helping the food chains to keep their customers in good humour. “Pizza outlets are very much associated with leisure and celebration. I think, this is why the fun element becomes very important in promoting a pizza brand,” says Parag Dutta, Chief Operating Officer, Global Franchise Architects (the franchise of Pizza Corner).

But, there are some pizza majors like, Papa John’s from USA (which invaded the homely domain only this year), who have never paid heed to the trapping of comedy in their promotions. “At the end of the day, it’s your product which counts and if that’s not perfect, no fun can sustain you,” argues Taran Deep, Marketing Head of Papa John’s India.

As food chains get wackier in their communication, audiences are having a ball, savouring last of their pizzas and burgers, served piping hot with a large dose of healthy humour.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
IIPM RANKED AHEAD OF FIVE OF THE IIMS
IIPM : Pas(ay) the Parcel!
IIPM Publication :- Facing the challenge
It’s time for India to brush up
INDO-AFGHAN TIES
IIPM Students Life > Campus Placement
IIPM Academics > Faculty
ABOUT IIPM
IIPM Academics : Curriculum
...AND AN ODE TO INNOVATION...

IIPM Publication :- The Last Lap(p)?

IIPM MANAGEMENT INSTITUTE
The reindeer men resorted to snowmobiles for herding, compelled by encroaching concretisation, while the outlay on motorized methods drove them to consider corralling other means of sustenance, thus settling into a vicious circle.

Besides, the private land owners in Lapland haven’t left any lichen-layered stone unturned to frustrate the chosen remaining few who still prefer their meadows to the mills. Domesticated for milk, meat and transportation, the reindeers’ seasonal grazing patterns are apparently cause for much annoyance to the farming private estate owners. They dispute the Saamis’ so-called ‘customary rights’ to the land and in turn, the Saamis maintain that any restrictions will only imperil further their already disintegrating way of life.

From the days of the first attempt to provide legal protection to the Swede Samis, with the Reindeer Herding Act of 1886, the siidas (the ancient social organization system in the community) have yet to put the fear of complete loss of cultural identity to rest. The soulful spiritual chants of Saami Yoik music had rather not become a requiem to the Saami society…

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Flying over to the land of the hula…
The ‘Tiger’ has proved quite costly...
I... I’M used to living on acres of wasted land!
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More heads in the loop

IIPM Business and Economy :- The shame of growth

IIPM PUBLICATION
The Economist has already thumped-off India’s above-ordinary dependence on and support to the services sector, for one, as characterising a typical “loose monetary and fiscal policy” system, capable of directly impugning the sustainability of high growth rates. All India Kisan Shabha GeneralSecretary, K. Varadha Rajan, in a tete-a-tete with B&E, accuses policy makers with an acerbic, though cliched, query, “Can a country with disproportionate development stand on its feet?” These ‘disproportionate’ doubts arise mainly because of the poor performance of the agriculture sector – the farm output grew by a mere 1.7% during the quarter as compared to 4.1% in the same quarter a year ago. Having agriculture as India’s Achilles’ heel is dangerous, as that perhaps has the gravest potential to slow India’s economic momentum, especially with a large chunk (a whopping 43%; NSS 2004) of population surviving on agriculture, and with a larger 66% living in rural India. In addition, the non-plan expenditure on public distribution system would further add to the pressure on the economy. Worse, sooner rather than later, the government will also be forced to revise the interest rates upwards to control the demand push inflationary pressures.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative