Thursday, April 19, 2007

1, 2, 3... the battle continues for PS!


MANAGEMENT GURU

So considering the superior nature of the product, tech pundits are upbeat about the future of the PS3, just as Paul O’ Donovan, Principal Analyst, Gartner, exclusively stated to B&E, “PS3 is expected to gain the dominant position in the market in the next 12-18 months, depending on the number of PS3 titles being available, Sony Computer Entertainment’s (SCE) ability to reduce the retail price of the console, and SCE’s ability to bring out new game packages to compete with the Xbox 360 & Wii...” Even in terms of sales record of their previous versions, SCE scores over Microsoft , as PS2 sold 111 million units between 2000-2006 as compared to Xbox 360’s 24 million units and Nintendo’s game Cube’s 21 million.

Surely with its delayed launch on March 23, 2007, in Europe, the PS3 has already broken all records by selling 165,000 consoles in UK in a matter of just two days. And with a product superior, SCE looks all set to give a ‘KO!’ to all competing gaming consoles.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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On "IIPM - Arindam Chaudhuri - Planman"

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