Parryware Roca in for a luxury bath...

MANAGEMENT GURU

Parryware Roca a 50:50 Joint Venture between Murugappa Group and international sanitary ware major Roca has big plans lined up for the country. On cards is – expansion and acquisitions for which the company has outlined an investment of Rs.7.5 billion (€130 million) in next two years. Both, national and regional brands are being considered for acquisitions as the company aims to acquire a 10% market share of the Rs.1 billion organized market within two years. This JV which has just launched its first range of premium bathroom and sanitary ware (at Rs.1,50,000 onwards) is also planning a retail foray. 20-30 showrooms will be opened in the next two years as the company also kicks off its manufacturing facilities.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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