Bajaj’s latest 200cc Pulsar flies. Don’t believe us? Check the ad!

IIPM PUBLICATION

Imagine going for a ride on the back of a model–sporting chiseled looks, a beefy body, classic control and giving you all the action that you’d only dreamt of till now? Hey! Hold your horses... we are only talking about the latest mean machine, Bajaj 200cc Pulsar DTS on the prowl. Doing justice to the blitzing pace of the bike is an ad that focuses on the ‘free-wheeling’ idea, where the road ahead is smooth sans obstacles, giving an adrenalin rush to every die-hard biker. Made with an intensity rarely seen in a bike commercial, this one’s one of a kind. “Well, everything becomes easier when one has a good product to play around with. The creative team rode the bike, understood the product quality and appreciated all the nuances,” opines, Abhijit Avasthi, Group Creative Director, O&M.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative