IIPM MANAGEMENT INSTITUTE
If
everything goes as planned, consumers would soon be able to purchase their favourite Starbucks coffee beans, ice creams & chocolates from convenience stores & supermarkets. Considering it as a potential market, the Starbucks Corp., might take this route to increase its sales. As per Gerry Lopez, President, Consumer Products Group, Starbucks, the company is yet to optimise the potential of selling its brands to outside retailers. Last year, supermarkets and other retailers sold a whopping 25.4 million kilograms of Starbucks packaged coff ee. Th e company is mulling to make ‘Limited Reserve’ coff ee available at supermarkets throughout the US market and that includes rare coff ee beans from Asia, Latin America & Africa.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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