IIPM, GURGAON
According to a study by global research and analysis firm, Gartner, India will be the second-fastest growing country in the Asia-Pacific region – after China, of course! – in the sector of cellular services. It is being estimated that by 2011, 58% of Indians living in the rural and 95% of urban Indians will have mobile connections. And even though the mobile penetration in rural India is abysmally low (at 2%), this state of affairs actually offers a huge business opportunity for cellular service providers. One fallout of this has been cheap mobile handsets; there are black-and-white handsets that are available for less than even Rs.1,000. Overall, the telecom sector may grow by 18.4% between 2007 and 2011. In 2006, cellular services notched up revenues of $8.95 billion; by 2011, revenues could well be pegged around $25.61 billion. Gartner also says that cellular penetration will increase from 12.7% in 2006 to 38.6% by 2011. The other interesting finding that the study uncovered is that, in 2006, a whopping 84% of mobile users had prepaid connections; this trend is likely to grow overwhelmingly. It is being estimated that the prepaid segment will account for 93% of users by 2011. And of course, tariffs and call rates will further drop – and boost the number of users.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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