Consumers were not even used to processed vegetables at first, but we made Safal...

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But Thachil would do well to remember is that while he may be one of the pioneers in the probiotic curd segment, Mother Dairy still does not really wear the first mover’s robe. Amul with its probiotic icecream was the first to hit the probiotic market in India. And as the first healthy ice-cream marketer, Amul has already laid claim to the ice cream market with 37% market share. On the anvil are efforts from Amul to roll out probiotic lassi.

Coming back to curd, Nestlé, Mother Dairy and Dan one, all players are betting big on these bacteria, but unless this bacilli grabs a gigantic share of the Indian dining table, these giants will be left hurting and hungry for ROI...

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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