The President & the Pinochet!

MANAGEMENT GURU

Advani uses Rajnath to reassert that he is live and kicking
What’s so novel about BJP’s new team? Isn’t it old wine in a new bottle after all? The latest reshuffling of the BJP ranks is in fact a manifestation of the ensuing internal turf wars in a party once famous for being disciplined and cadre based.

The latest reshuffle needs to be viewed from the perspective of shifting equations between the BJP and its mentor RSS. One instance that reflects the increasing tensions between the two is the replacement of the organisational secretary Sanjay Joshi (considered to be a bridge between the RSS & BJP) by Ramlal, a low profile party functionary. More importantly, the Gujarat Chief Minister Narendra Modi has been eased out from the parliamentary board of the party. Media savvy, Arun Jaitley, has been asked to handle operations as secretary of the party’s parliamentary committee rather than hopping from one television studio to another. The new spokesperson is Rajiv Pratap Rudy. And Ananth Kumar has been appointed as the secretary of the election committee.

Ironically, Rajnath Singh, who's been complaining that Manmohan Singh is being remote controlled by Sonia Gandhi, is perhaps still oblivious of his own predicament. The very fact that all the important positions have been filled up by loyalists of the former party president Lal Krishna Advani, amply proves that the current BJP president is no better than a Pinochet.

The party spokesperson Praksah Javadekar, while talking to B&E, denied sidelining of Murli Manohar Joshi as mere speculation and Modi's removal from parliamentary committee "far from being a demotion.” But it is not hard to discern that the reshuffle is an attempt by Advani (firing from Rajnath Singh’s shoulder) to send a message to the Sangh leadership that he is still a force to reckon with as far as the BJP is concerned.

Edit bureau: Rajan Prakash

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Unstable tripod?

IIPM MANAGEMENT INSTITUTE

If Mukesh Ambani belonged to a different pedigree, Business & Economy would have unhesitatingly endorsed the remarks made by Gandhi. Yet, like his legendary father Dhirubhai Ambani, even Mukesh Ambani seems to have a fetish for delivering performance that makes a mockery of analyst forecasts and prognostications. The results for the recent quarter ending December 2006 do the talking, with revenues at Rs.198.99 billion (growth of 40% yoy) & profits at Rs.31.56 billion (growth of 51%). For the nine months ending December 2006, Reliance saw a turnover of Rs.834.87 billion and net profit of Rs.80.55 billion. RIL also recorded exports worth Rs.486.96 billion in the same period. At least Dalal Street seems to agree that RIL is in a diff erent league altogether. In the last one year, while the Sensex appreciated by about 40%, the RIL scrip pole vaulted by over 100%. In fact, if you consider other company shares (like Reliance Infocomm) that stakeholders inherited after the January 2006 stock split, the shareholder wealth has gone up by three times in one year.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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When achievements become obligations... rather goals...

IIPM PUBLICATION

Towards the end, all are agreed that come what may, the organizational goals need to be achieved. It becomes an imperative then, that the HR should coordinate with the other functions within the company to ensure alignment of its activities with broader goals of the company. An HRIS through its facility of integration of various databases takes care of this hassle and ensure timely reporting takes place.

Taking the larger picture, G. K. Agarwal point out, “Each individual’s KRAs have to be aligned with company’s objectives,” and an efficient way of ensuring this can be done through a robust control measurement system.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Ajay refuses to be bogged down

IIPM MANAGEMENT INSTITUTE

Then what drives the nouveau bent? Ajay provides his view, “In India, with the booming economy, going out and eating has a huge market. Especially given the fact that our core target group, which goes out the maximum number of times to eat, is between the age group of 25-35.”

But with competition growing faster than one can say Jack Robinson (Last year, Papa John’s forayed into India; and now, Starbucks, Burger King and several of their ilk have also lined up), is the food business going to be nobody’s business? Ajay refuses to be bogged down: “The market is growing and there is room for everyone. The economy...has enabled us to have a positive return on investment within two years of opening any store. If we are focused on our aim, nobody (read competition) can be a hurdle.”

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Dil se, shaan se

Brand : Titan
Agency : O&M
Baseline : Dil se, shaan se
Description: At a wedding, everyone is wearing Titan ‘Wedding Collection’ watches. The guy decorating the mandap with flowers is wearing one, the guests dancing in the wedding are wearing Titan, even the groom is shown wearing it during the garland ceremony; the bride’s father is shown wearing it while he is hugging his daughter; the bride herself is wearing a Titan watch too, as she waves at everyone.

4ps Take: Titan has surely acted as the ‘Wedding Planner’ this time! After Aamir’s charm, Titan has planned this grand ad for the wedding season, to target the increasingly high-purchase segment. Season after season, Titan is coming out with exclusive products to target different sets of consumers. The single-minded focus is to promote their fresh collection and the clinching benefit to the brand is the trust generated amongst the consumers over the years. So customers have so many options which clearly signify brand’s personality, shaan se!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative