Ajay refuses to be bogged down

IIPM MANAGEMENT INSTITUTE

Then what drives the nouveau bent? Ajay provides his view, “In India, with the booming economy, going out and eating has a huge market. Especially given the fact that our core target group, which goes out the maximum number of times to eat, is between the age group of 25-35.”

But with competition growing faster than one can say Jack Robinson (Last year, Papa John’s forayed into India; and now, Starbucks, Burger King and several of their ilk have also lined up), is the food business going to be nobody’s business? Ajay refuses to be bogged down: “The market is growing and there is room for everyone. The economy...has enabled us to have a positive return on investment within two years of opening any store. If we are focused on our aim, nobody (read competition) can be a hurdle.”

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative