Brand : Titan
Agency : O&M
Baseline : Dil se, shaan se
Description: At
a wedding, everyone is wearing Titan ‘Wedding Collection’ watches. The guy decorating the mandap with flowers is wearing one, the guests dancing in the wedding are wearing Titan, even the groom is shown wearing it during the garland ceremony; the bride’s father is shown wearing it while he is hugging his daughter; the bride herself is wearing a Titan watch too, as she waves at everyone.
4ps Take: Titan has surely acted as the ‘Wedding Planner’ this time! After Aamir’s charm, Titan has planned this grand ad for the wedding season, to target the increasingly high-purchase segment. Season after season, Titan is coming out with exclusive products to target different sets of consumers. The single-minded focus is to promote their fresh collection and the clinching benefit to the brand is the trust generated amongst the consumers over the years. So customers have so many options which clearly signify brand’s personality, shaan se!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
Agency : O&M
Baseline : Dil se, shaan se
Description: At
a wedding, everyone is wearing Titan ‘Wedding Collection’ watches. The guy decorating the mandap with flowers is wearing one, the guests dancing in the wedding are wearing Titan, even the groom is shown wearing it during the garland ceremony; the bride’s father is shown wearing it while he is hugging his daughter; the bride herself is wearing a Titan watch too, as she waves at everyone.4ps Take: Titan has surely acted as the ‘Wedding Planner’ this time! After Aamir’s charm, Titan has planned this grand ad for the wedding season, to target the increasingly high-purchase segment. Season after season, Titan is coming out with exclusive products to target different sets of consumers. The single-minded focus is to promote their fresh collection and the clinching benefit to the brand is the trust generated amongst the consumers over the years. So customers have so many options which clearly signify brand’s personality, shaan se!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
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