Bhaskar Das of Times of India Group

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

And this trend is not just restricted to magazines. Newspapers are increasingly catering to these two specific audiences with their supplements. Hindustan Times Group has brought in the Delhi edition of its popular lifestyle supplement Splurge (earlier only available with HT Mumbai) in August, perhaps anticipating the need to be one up on the competition. When asked by 4Ps B&M why there is this sudden proliferation of such magazines, Benoy Roy Chowdhury, Head-Media Marketing & Circulation, Hindustan Times, commented, “It’s more in tune with lifestyle changes happening in the country.... Specialised magazines have created their own niche & the trend is bound to pick up.”

Bhaskar Das of Times of India Group talks elaborately with 4Ps B&M on both the trends. On the ‘lifestyle evolution’, he gives his viewpoint thus, “If you take into consideration the composite spend on various products, spends on aspirational products is going up.... Look at the luxury & lifestyle segment, where overall spends by luxury brands has increased by 146% and that of lifestyle category has increased by 243% over a period of four years.”

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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