MARUTI... The running cost of WagonR Duo, using LPG, is about 33% less than the petrol vehicle in the same category, Now that’s original!
“It’s
not really difficult to sell cars these days when everyone’s getting richer in cities. But to maintain a leadership position throughout all these years and despite foreign models coming in, Maruti deserves an applause,” says Rajiv Sinha, a Maruti service station proprietor. Perhaps, it’s this doggedness that Maruti has successfully instilled amongst its dealers (recognised as their first and foremost customers) that has earned Maruti the top spot, irrespective of what competition may have on offer.
Or maybe it’s the extremely well thought out value adds that Maruti offers under one roof – be it car insurance or car finance, fleet management or even used cars – its been a fruitful journey for this veteran car maker that has constantly changed itself with changing times & tastes.
But that’s not why Maruti has made our cut this year. The prime reason isthat in 2006 they thought ahead and launched India’s first factory- fitted LPG vehicle, the WagonR Duo.
Further, ever since Maruti listed itself in 2003, the company has felt “a greater obligation... to perform and deliver value,” believes S. Nakanishi, Chairman of Maruti Udyog Limited (MUL). No wonder, Maruti has constantly been taking various steps to push sales, prime among them being their tie-up with the State Bank of India to encourage rural car buyers. Plus cost cutting against rising raw material costs and ability to provide top quality compact cars like the Swift, Alto and Zen, has helped it sell more Altos in year 2006-07 than “combined sales of all car models of its nearest rival.” Count on them for numbers!
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
“It’s
not really difficult to sell cars these days when everyone’s getting richer in cities. But to maintain a leadership position throughout all these years and despite foreign models coming in, Maruti deserves an applause,” says Rajiv Sinha, a Maruti service station proprietor. Perhaps, it’s this doggedness that Maruti has successfully instilled amongst its dealers (recognised as their first and foremost customers) that has earned Maruti the top spot, irrespective of what competition may have on offer.Or maybe it’s the extremely well thought out value adds that Maruti offers under one roof – be it car insurance or car finance, fleet management or even used cars – its been a fruitful journey for this veteran car maker that has constantly changed itself with changing times & tastes.
But that’s not why Maruti has made our cut this year. The prime reason isthat in 2006 they thought ahead and launched India’s first factory- fitted LPG vehicle, the WagonR Duo.
Further, ever since Maruti listed itself in 2003, the company has felt “a greater obligation... to perform and deliver value,” believes S. Nakanishi, Chairman of Maruti Udyog Limited (MUL). No wonder, Maruti has constantly been taking various steps to push sales, prime among them being their tie-up with the State Bank of India to encourage rural car buyers. Plus cost cutting against rising raw material costs and ability to provide top quality compact cars like the Swift, Alto and Zen, has helped it sell more Altos in year 2006-07 than “combined sales of all car models of its nearest rival.” Count on them for numbers!
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
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