They may have slipped in the rankings, but Surf Excel remains the most popular detergent!
Ever
heard of a detergent that praises its foe? We have one on our list which says ‘Daag achhe hain’ very confidently. For any other brand, it would have been difficult to convince the customers about the product with such a paradoxical statement, but for Surf Excel, which can easily be called as one of the most powerful detergent brands of India, it seemed a cake walk. FMCG Analyst Harish Bijoor says, “Surf Excel is an interestingly managed brand. With the ‘Daag achhe hain’ campaign, they caught the pulse of the consumer, leading to excellent brand management.” What’s more, the brand not only focuses on its generic space of a detergent but also on making a social difference in the lives of its consumers. Surf Excel’s social awareness campaigns like ‘Do bucket paani ab rozana hai bachana’ and the scholarship campaign for unfortunate students too endear the brand to the morally responsive Indian consumer.
Right from ‘Lalitaji’, representative of the true-blue cost-conscious Indian woman, till the inspiring storyboards of today, Surf Excel has done it all and in style! Yes, P&G’s Ariel did become a worry for some time, but then Surf Excel kills its enemies after applauding them all the way, right?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
IIPM - Admission Procedure
IIPM, GURGAON
The Indian Telecom Sector
The Sensex rise and fall means
Ambitious Ambanis!
Warming up for doomsday?
IIPM is A World of Career
Ever
heard of a detergent that praises its foe? We have one on our list which says ‘Daag achhe hain’ very confidently. For any other brand, it would have been difficult to convince the customers about the product with such a paradoxical statement, but for Surf Excel, which can easily be called as one of the most powerful detergent brands of India, it seemed a cake walk. FMCG Analyst Harish Bijoor says, “Surf Excel is an interestingly managed brand. With the ‘Daag achhe hain’ campaign, they caught the pulse of the consumer, leading to excellent brand management.” What’s more, the brand not only focuses on its generic space of a detergent but also on making a social difference in the lives of its consumers. Surf Excel’s social awareness campaigns like ‘Do bucket paani ab rozana hai bachana’ and the scholarship campaign for unfortunate students too endear the brand to the morally responsive Indian consumer.Right from ‘Lalitaji’, representative of the true-blue cost-conscious Indian woman, till the inspiring storyboards of today, Surf Excel has done it all and in style! Yes, P&G’s Ariel did become a worry for some time, but then Surf Excel kills its enemies after applauding them all the way, right?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
IIPM - Admission Procedure
IIPM, GURGAON
The Indian Telecom Sector
The Sensex rise and fall means
Ambitious Ambanis!
Warming up for doomsday?
IIPM is A World of Career
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