RELIANCE ENTERTAINMENT... With its zapak moves, this one’s created a big adda for itself among traditional media hotshots!
If
Reliance Entertainment claims innovation to be the flesh and soul of their company, it’s no exaggeration. With its vanguard neverdone-before moves that exhilarate consumers, this company’s given sleepless nights to competitors. Take Zapak for instance - India’s first and largest gaming portal - innovative not just in terms of its content but also in terms of its whacky and catchy advertising. “Innovation is extremely important to us. We have built our complete market on that and it reflects in our marketing, our content and the brand positioning,” Rohit Sharma, COO, Zapak shares with 4Ps B&M. And not only Zapak but this very innovative mantra of ‘phirangi entertainment in desi ishtyle’ is true for other group companies too like Big 92.7 FM, Adlabs, BigAdda, Bigflicks, et al. In fact, 
Big 92.7 FM with its innovative marketing and programming strategies like outdoor broadcasting vans & big booths, has already won itself the crown of the largest private radio network in India in less than a year of its launch. Further, sending the existing market dynamics topsy turvy, are new initiatives by the group – BigAdda and BigFlicks. Needless to say, it is the constant drive towards innovation at Reliance Entertainment that has given Anil Ambani such a vast presence across various content and distribution platforms in the Indian media and entertainment sector, that too in such a short span.
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
If
Reliance Entertainment claims innovation to be the flesh and soul of their company, it’s no exaggeration. With its vanguard neverdone-before moves that exhilarate consumers, this company’s given sleepless nights to competitors. Take Zapak for instance - India’s first and largest gaming portal - innovative not just in terms of its content but also in terms of its whacky and catchy advertising. “Innovation is extremely important to us. We have built our complete market on that and it reflects in our marketing, our content and the brand positioning,” Rohit Sharma, COO, Zapak shares with 4Ps B&M. And not only Zapak but this very innovative mantra of ‘phirangi entertainment in desi ishtyle’ is true for other group companies too like Big 92.7 FM, Adlabs, BigAdda, Bigflicks, et al. In fact, 
Big 92.7 FM with its innovative marketing and programming strategies like outdoor broadcasting vans & big booths, has already won itself the crown of the largest private radio network in India in less than a year of its launch. Further, sending the existing market dynamics topsy turvy, are new initiatives by the group – BigAdda and BigFlicks. Needless to say, it is the constant drive towards innovation at Reliance Entertainment that has given Anil Ambani such a vast presence across various content and distribution platforms in the Indian media and entertainment sector, that too in such a short span.For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
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