Bollywood Marriages

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Is there more of Bollywood in marriages or more of marriages in Bollywood movies? That’s a tough one to answer. Today most Indian marriages are celebrated in Bollywood style – complete with the gloss and glamour of Bollywood movies. If marriages today look straight from a Bollywood flick, then movies and televisions serials are being made straight from real marriages.

The much-talked-about and one-of-its kind wedding of hotelier Vikram Chatwal and model Priya Sachdev has been turned into a television serial on Discovery Travel and Living channel named “The Great Indian Wedding”. The wedding boom also inspired Sony Television to launch a reality wedding show Kahin na Kahin Koi Hai. It was anchored by the gorgeous Bollywood actress Madhuri Dixit.

Not just television serials, a whole lot of movies have been inspired by weddings. Be it Bollywood or Hollywood this is one subject which never fails to attract attention anywhere in the world. The sheer joy, excitement, euphoria surrounding this occasion is unmatchable. Be it Hum Aapke Hai Kaun or Bride and Prejudice, Dilwale Dulhania Le Jayenge or Four Wedding and a Funeral – all have been box-office smash hits and the aura of a wedding was the heart of all these movies. Seems marriages do make both, Bollywood movies and the box office, rock!

As the girl and boy look deep into each others eyes and proclaim their love for each other a whole lot of business houses too get a twinkle in their eyes. For along with the wedding bells they can also hear their cash registers ringing. The marriage industry is a “profit guaranteed” industry. As long as people will fall in love, the industry will prosper.

So pull out your thinking caps and see how you can grab a portion of this pie, for a smart entrepreneur knows that marriages and business profits are made for each other.

Copyright © : Rajita Chaudhuri and Planman Media.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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