Just a whiff of Dettol, and one immediately remembers their last encounter with a cut or bruise. Right?
Here
is a brand that needs no introduction. The flagship brand of Reckitt Benckiser, Dettol has soothed the nerves of many a harried mothers and guardians for decades. In fact, such is its popularity that Dettol has almost become a generic name in the category of antiseptic lotions. Though competitor Savlon’s entry made a dent in their monopoly, yet Dettol clearly remains the market leader. To cash in on its brand equity, Reckitt Benckiser has launched various extensions of the brand, each revolving around the basic Dettol forte viz. germ protection – Dettol Sensitive Liquid Hand (enriched with glycerine), Dettol Cool Soap (with menthol) and Dettol Body Wash (in the new modern format of a shower gel), to name a few. The brand’s new summer campaign (on air from May 20) is also a hit. Chander Mohan Sethi, Chairman and MD, Reckitt Benckiser India, says, “Dettol’s strategy over 2006-07 has been all about innovation and delivering better solutions to our customers, while highlighting the need for germ protection in their lives.” No guesses then, as to why this brand has gone up by 3 notches to sit perched at Rank 52 in the current year.
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM - Admission Procedure
IIPM is A World of Career
IIPM, GURGAON
Here
is a brand that needs no introduction. The flagship brand of Reckitt Benckiser, Dettol has soothed the nerves of many a harried mothers and guardians for decades. In fact, such is its popularity that Dettol has almost become a generic name in the category of antiseptic lotions. Though competitor Savlon’s entry made a dent in their monopoly, yet Dettol clearly remains the market leader. To cash in on its brand equity, Reckitt Benckiser has launched various extensions of the brand, each revolving around the basic Dettol forte viz. germ protection – Dettol Sensitive Liquid Hand (enriched with glycerine), Dettol Cool Soap (with menthol) and Dettol Body Wash (in the new modern format of a shower gel), to name a few. The brand’s new summer campaign (on air from May 20) is also a hit. Chander Mohan Sethi, Chairman and MD, Reckitt Benckiser India, says, “Dettol’s strategy over 2006-07 has been all about innovation and delivering better solutions to our customers, while highlighting the need for germ protection in their lives.” No guesses then, as to why this brand has gone up by 3 notches to sit perched at Rank 52 in the current year.For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM - Admission Procedure
IIPM is A World of Career
IIPM, GURGAON
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