A bird in hand…

IIPM PUBLICATION
Who hasn’t heard of Bird Flu? Or of the havoc it caused in Southeast Asia (including several parts of India) circa 2004-05. The WHO cautions that the human race, stands vulnerable to an influenza pandemic in the next few years or so. As a result, the Regional Office of South Asia (ROSA) of the United Nations Children’s Fund (UNICEF) recently called for a pitch to create awareness of the dreaded avian flu via an effectual missive. And Brand Therapist, Mudra’s dedicated unit in the health and lifestyle segment has emerged victor of the creative duties. “It’s a great opportunity for us,” beams Soumitra Sen, President, Brand Therapist, “as seldom has any Indian agency been in the fray for such accounts; therefore, it’s a great prospect as the communiqué will not just be limited to India, but several other countries like Afghanistan, Pakistan, Nepal, Bhutan, Bangladesh, Sri Lanka and Maldives.”

Intended towards curbing the catastrophe in Southeast Asia, the adverts will be divided into three sets of films. While the first set will aim at avoiding the plague (like the plague!), the tail-ending campaigns will remain sheltered in the cans till there is, heaven forbid, an actual outbreak of the flu. And Mudra, for one, is not chickening out from venturing into a world of flues, viruses and pandemic!

Edit bureau: Shashank Shekhar

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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