Dressed to kill in style

IIPM PUBLICATION
Arvind Brands, the wholly owned subsidiary of Arvind Mills, has forged a joint venture (JV) with USbased VF Corporation. The new JV entity has been named as VF Arvind Brands, with VF holding 60% stake at $33 million, while the remaining stake will be with Arvind Brands. While the designing, sourcing and marketing of brands of VF, which includes Lee, Wrangler, Nautical, Jansport & Kipling, will now be done by VF Arvind Brands, the retailing and store infrastructures will be taken care of by Arvind Brands.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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