IIPM BUSINESS & ECONOMY
‘Thanda Matlab
Coca Cola’ to ‘Sar Utha Ke Piyo’, ‘Thanda’ is seems to be the magic chant for Coke! While in their latest ‘Thande Ka Tadka’ avtaar, the usual suspects (celebrities like Aamir and Aishwarya and substantive does of oomph) have a more than tangible presence, Coca Cola has been able to showcase great marketing wizardry so far as winning the ‘localization’ war is concerned. While Aishwarya sardonic ally tackles the taporis ( loafers) with her Coke bottle in tow, Aamir reinforces his prowess at dexterity yet again, assuming the 
garb of a supposed-Japanese tourist. As is the case, rarely, if ever, does he fail to live up to audience expectations. Pretending to be a Japanese tourist, Aamir fools the restaurant staff, who are in turn on a mission to con him and extract as much out of his bill as possible. But he leaves them zapped by telling them that he is not a foreigner, but a photographer mauled by honeybees while shooting (the average viewer would never have discerned the twist in the yarn unless told!)!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
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‘Thanda Matlab
Coca Cola’ to ‘Sar Utha Ke Piyo’, ‘Thanda’ is seems to be the magic chant for Coke! While in their latest ‘Thande Ka Tadka’ avtaar, the usual suspects (celebrities like Aamir and Aishwarya and substantive does of oomph) have a more than tangible presence, Coca Cola has been able to showcase great marketing wizardry so far as winning the ‘localization’ war is concerned. While Aishwarya sardonic ally tackles the taporis ( loafers) with her Coke bottle in tow, Aamir reinforces his prowess at dexterity yet again, assuming the 
garb of a supposed-Japanese tourist. As is the case, rarely, if ever, does he fail to live up to audience expectations. Pretending to be a Japanese tourist, Aamir fools the restaurant staff, who are in turn on a mission to con him and extract as much out of his bill as possible. But he leaves them zapped by telling them that he is not a foreigner, but a photographer mauled by honeybees while shooting (the average viewer would never have discerned the twist in the yarn unless told!)!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Info, Visit Below......
About IIPM ! IIPM Programmes ! IIPM Placement ! IIPM Alumni ! IIPM Alliances ! IIPM Ranking ! IIPM Director's Desk ! IIPM Dean's Message !
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