Wednesday, September 20, 2006

Time to talk

IIPM MANAGEMENT INSTITUTE
It takes two to tango, they say – and that’s precisely what Nokia and Reliance Communications plan to do, together. The world’s largest cellphone manufacturer (that’s Nokia for you!) has joined hands with Reliance to market the Nokia 1255 mobile handset – for a package deal (handset plus connection that is) for all of Rs 1,999. This is also Nokia’s first offer of a CDMA handset in the less than Rs 2,000 range. The reason behind the new strategy is old hat: a good way to eat into the ever-growing telecom market in India, by giving a great value-formoney deal. To make things “look” even better, the handset (Nokia 1255) is a sleek piece of mobile machine that includes a host of features like two-way hands-free speakerphone, voice recorder & even a calendar with an alarm clock. Cool, ain’t it?

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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