IIPM MANAGEMENT INSTITUTE
Who should be
the topper in customer satisfaction in the auto segment? General Motors, the world’s largest automaker? Or Ford, or Toyota, which are competing on the world’s second largest automaker position? No, sir! Though multinationals are known for their quality orientation and standards, it is no MNC that provides the best of service to customers. It’s our very own, very desi Maruti!
Undisputedly, every Maruti car owner would agree with the statement (of course, exceptions are always there!) that the company provides excellent customer care. In fact, among the many market share leaders across various segments, Maruti is one of the few which also ranks top in its Customer Satisfaction Index.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Info, Visit Below......
http://industryiipm.blogspot.com/
http://www.sonulatwal.9k.com
http://sonuright.mbablogs.businessweek.com/
http://famous-blogger.blogspot.com/
http://iipm-growth.blogspot.com/
Who should be
the topper in customer satisfaction in the auto segment? General Motors, the world’s largest automaker? Or Ford, or Toyota, which are competing on the world’s second largest automaker position? No, sir! Though multinationals are known for their quality orientation and standards, it is no MNC that provides the best of service to customers. It’s our very own, very desi Maruti!Undisputedly, every Maruti car owner would agree with the statement (of course, exceptions are always there!) that the company provides excellent customer care. In fact, among the many market share leaders across various segments, Maruti is one of the few which also ranks top in its Customer Satisfaction Index.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Info, Visit Below......
http://industryiipm.blogspot.com/
http://www.sonulatwal.9k.com
http://sonuright.mbablogs.businessweek.com/
http://famous-blogger.blogspot.com/
http://iipm-growth.blogspot.com/
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