The Diwali range (of Barista) will be targeted at the upmarket or premium class

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Lured by the vast potential of the watches market, textile major Arvind Brands has recently forayed into this market by roping in Nautica and this season plans to launch as much as 22 ranges. And to introduce Nautica to the consumers, the company plans to make use of the Timex showrooms. “Diwali shopping is done mostly from popular malls and markets of the city and Timex has their showrooms almost in the every main markets of every city,” reiterates Sumeet Yadav, VP, Arvind Brands.

French hospitality seems to be flavour of the season this Diwali. Confused? Well, for starters, French fashion house Christian Dior, which recently entered the Indian soil is adding some extra flavour this Diwali. “Diwali is a season for people to shop and spend, this is when our merchandise becomes wider and we have a very good collection for the festive time,” assures Kalian Chula, the group’s brand ambassador. French perfume brand Canali has launched its brand of fragrances in India on August 17.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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